Unlock customer engagement as a Senior Brand Manager in CRM. Drive creative loyalty strategies and optimize consumer journeys in a dynamic healthcare environment to boost Customer Lifetime Value (CLV).
This senior position focuses on data-driven CRM strategies to enhance customer interactions with products like FreeStyle Libre. You will lead the national CRM strategy, oversee personalized experiences, and collaborate with creative teams for impactful campaigns. Your expertise will fuel initiatives that align with business objectives while fostering customer loyalty and satisfaction.
Key Responsibilities:
• Develop national CRM strategy for meaningful consumer engagement • Optimize insights-driven CRM journeys for personalization • Collaborate on high-impact content and campaigns • Drive lead generation projects based on customer insights • Analyze CRM performance and optimize conversion rates
Requirements: • Bachelor’s in marketing, Business, or related field • 5+ years in CRM/loyalty marketing, 2+ years in management • Proficient in CRM campaign execution and analysis • Understanding of data privacy regulations • Strong analytical and strategic skills
Elevate customer experiences through strategic CRM initiatives and innovative marketing tactics tailored to consumer needs. #J-18808-Ljbffr