Apply on Kit Job: kitjob.ca/job/2g8vdo

What is the opportunity? You've been thinking about what's next in your career. You're ready to lead with bold ideas, build something meaningful, and help Canadians navigate their cross-border banking needs with confidence. This is where that idea becomes reality.

What you'll build Shape how we grow.

You’ll lead our acquisition and retention strategy for cross-border banking, turning data and insights into campaigns that actually move the needle. We’re talking paid media, organic channels, owned platforms—the full spectrum, all working together.

Make every dollar count.

You’ll oversee high‑impact campaigns and optimize our paid media investments through rigorous testing and real‑time insights. If it’s not working, you’ll know it first and fix it fast.

Turn numbers into stories.

You’ll establish the KPIs that matter, measure what drives results, and use those insights to fuel strategic conversations that shape our future.

Become the cross‑border expert.

You’ll develop a deep understanding of our entire business and stay on top of the macro trends shaping travel and cross‑border behavior. Your insights will influence how we show up for Canadians abroad.

Bring people together.

You’ll collaborate across teams and levels, working with internal partners and external agencies from initial spark to final execution. Your ability to align stakeholders around a shared vision will be essential.

Build your team.

You’ll lead and inspire a high‑performing group of marketers, fostering a culture where curiosity thrives, experimentation is encouraged, and continuous growth is the norm.





What you bring Deep marketing expertise.

You’ve spent 10+ years mastering the craft—growth marketing, digital acquisition, brand building. Whether it’s loyalty programs, retail, CPG, or consumer brands, you’ve done it and done it well.

A data‑driven mindset.

You live in the analytics, understand testing methodologies, and deliver results you can measure. ROI isn’t just a metric—it's your north star.

Launch experience.

You’ve led go‑to‑market strategies for product launches, rolled out new features, and managed integrated campaigns that actually integrated.

The ability to navigate complexity.

Matrixed organizations don’t intimidate you. You know how to manage cross‑functional projects, influence stakeholders at every level, and get things done through exceptional communication and collaborative leadership.

A track record of developing talent.

You’ve coached marketing teams to excellence, held people accountable, and created environments where innovation isn’t just welcomed—it's expected.

Job skills

Brand Management

Brand Marketing

Business Oriented

Cross‑Channel Marketing

Customer Behavior

Industry Knowledge

Long Term Planning

Marketing

Marketing Activities

Product Services

Advantages

Leaders who support your development through coaching and managing opportunities

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high‑performing team

Flexible work/life balance with hybrid model (4 days in office at 88 Queens Quay, Toronto)

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Apply on Kit Job: kitjob.ca/job/2g8vdo

📌 Marketing Director, RBC Bank (Toronto)
🏢 RBC
📍 Toronto