Marketing Strategy Lead (Toronto)

Marketing Strategy Lead (Toronto)

19 Apr
|
RBC Dominion Securities
|
Toronto

19 Apr

RBC Dominion Securities

Toronto

Overview The Ascendant Wealth Partners (AWP) team is a Toronto-based boutique investment management firm within RBC Dominion Securities that is committed to a holistic approach, integrating financial, tax, and legal considerations with a focus on client service. This high performing Advisory Team consists of over 30 professionals, including 7 Partners, and is entrusted with managing over $7.5 Billion of capital offering unbiased, personalized advice to families and institutions.

We are seeking an exceptional and strategically-minded Marketing Strategy Lead to shape the execution of our marketing strategy, strengthen our brand, and drive business growth. The Marketing Strategy Lead will be a key member of the AWP team and will manage all marketing and communication activities to support the firm's business objectives and build brand awareness.

Responsibilities

Help develop, articulate, and implement a comprehensive, long-term marketing strategy that aligns with the firm's overarching business goals.

Define and amplify the firm’s brand messaging, ensuring consistency and integrity across all digital media channels. Articulate how our unique value proposition and mission set us apart from our competitors.

Oversee the planning and execution of integrated marketing campaigns across digital, content, social media, and traditional web channels.

Lead and coordinate logistics of AWP in-person and virtual events, including pre/post-event timelines and milestones, KPI metrics and evaluation summary.

Drive multi-channel demand generation campaigns to attract and retain institutional and high-net-worth clients.

With the help of the AWP Partners,



lead the distribution efforts of relevant investment and wealth planning content, such as market commentary, portfolio insights, and case studies, to position the firm as an industry expert.

Foster a culture of collaboration, creativity, and data-driven decision-making within the Marketing Committee and broader team.

Work closely with branch management and RBC marketing team to ensure all marketing and communications are approved from a compliance perspective.

Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing and business development objectives.

Utilize data analytics and KPIs to monitor, measure, and report on the effectiveness of all marketing activities.

Qualifications

A Bachelor’s degree in Marketing, Communications, or Business Administration is preferred

5+ years of experience in marketing, preferably within the financial services or asset management industry

Expertise in digital marketing, including SEO, content marketing, social media strategy, and CRM platforms

A high-level understanding of the investment landscape, including asset classes and client segments

Strong written and verbal communication skills, and the ability to work in a collaborative team environment





A strategic and analytical mindset with the ability to translate business goals into innovative marketing strategies

Nice-to-have

Canadian Investment Regulatory Exam, CIRE

Knowledge of RBC Dominion Securities’ systems and procedures

Experience in the securities industry

What’s in it for you? We thrive on the challenge to be our best, to think progressively to keep growing, and to work together to deliver trusted advice that can help our clients thrive and communities prosper. You will benefit from:

A comprehensive Total Rewards Program including bonuses and versatile benefits, competitive compensation, commissions, and stock where applicable

The opportunity to work as part of a dynamic, collaborative, progressive, and high-performing team

Challenging work that will help you grow professionally

Ongoing opportunities to build close relationships with clients

Job Details

Address: 170 BLOOR ST W, TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: WEALTH MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-12-11

Application Deadline: 2026-04-17

Note:

Applications will be accepted until 11:59 PM on the day prior to the application deadline date. Compensation will be determined by factors including experience, skills, registration status, performance, goals, market conditions, and business needs.

RBC is presently inviting candidates to apply for this existing vacancy. Qualified applicants may be contacted to review their resume in more detail.

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📌 Marketing Strategy Lead (Toronto)
🏢 RBC Dominion Securities
📍 Toronto

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