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Position Summary The Executive Director (ED) is the business leader and brand owner of The Reserve community, accountable for total performance across financial results, resident experience, and team culture.

This role goes beyond traditional operations. The ED is responsible for curating a luxury, hospitality-driven living experience, driving premium positioning in the market, and leading a high-performance team that consistently delivers at a non-negotiable standard.

Success in this role requires executive presence, strong business acumen, and direct ownership of outcomes, including occupancy, NOI, resident satisfaction, and brand reputation.

Core Responsibilities Business Ownership & Financial Performance

Own full community P&L;, including occupancy, rate strategy, revenue growth, and expense management

Drive pricing strategy aligned with premium brand positioning, ensuring the community competes at the top of the market

Analyze performance trends (occupancy, conversion, labor, margin) and take decisive action to address gaps

Balance investment in resident experience with disciplined cost management to drive long-term value

Establish clear financial expectations for department leaders and hold them accountable to performance

Luxury Experience & Brand Execution

Set and enforce a non-negotiable standard of excellence across all aspects of the community, including environment, service delivery, presentation, and team behavior

Ensure operations are seamless and “invisible” to residents by proactively identifying and eliminating friction points before they impact the experience

Curate and continuously elevate a highly personalized, anticipatory resident experience, ensuring services, programming, and interactions reflect individual preferences and lifestyles

Maintain a strong, visible presence throughout the community, engaging regularly with residents and families to build trust, loyalty, and meaningful relationships

Establish and reinforce white-glove service expectations, ensuring every interaction reflects professionalism, warmth, and attention to detail

Lead and model elevated service recovery, addressing concerns quickly, personally, and with a solutions-oriented approach that strengthens resident confidence

Sales Leadership & Market Positioning

Personally lead and influence the sales process,



particularly with high-value and VIP prospects, through direct engagement, relationship-building, and closing support

Position The Reserve as a lifestyle-driven, luxury offering, ensuring all messaging, tours, and interactions reflect exclusivity, personalization, and value beyond care

Partner closely with Sales to drive conversion, urgency, and premium pricing, regularly reviewing pipeline, strategy, and individual prospect approach

Actively participate in key sales activities, including tours, follow-up strategy, events, and relationship cultivation with prospective residents and families

Maintain a strong external presence in the market, building relationships with referral partners, influencers, and local networks that align with a high-end brand

Ensure alignment between the experience promised during the sales process and the experience delivered post move-in

Leadership & Culture

Build and lead a hospitality-driven, high-performance culture where expectations for service, professionalism, and accountability are consistently reinforced

Set and maintain a clear talent bar by recruiting, developing, and retaining leaders who embody The Reserve standards and elevate team performance

Provide direct, timely, and actionable feedback to leaders, addressing performance issues with urgency and clarity

Coach and develop department leaders to operate with confidence, ownership, and a service-first mindset

Operational Excellence

Ensure disciplined, consistent execution across all departments, maintaining alignment between operational performance and resident experience

Maintain an environment that reflects luxury standards in presentation, service, and attention to detail, with no visible gaps or inconsistencies

Conduct regular walkthroughs and observations to proactively identify and resolve operational issues before they impact residents

Drive a culture of anticipation and prevention,



where issues are addressed before they surface and operations run seamlessly

Ensure compliance with regulatory requirements while preserving a high-end, hospitality-driven setting

What Success Looks Like

Premium occupancy and rate performance aligned to brand positioning

A consistently elevated, hospitality-driven resident experience

High-performing leadership team with strong accountability and engagement

Strong reputation in the market as a top-tier luxury community

Clear alignment between experience quality and financial outcomes

Reserve Leadership Competencies

Luxury Operational Excellence – creates a seamless, detail-obsessed environment

Financial Acumen & Value Creation – drives premium positioning and performance

Sales & Luxury Brand Experience – actively closes and influences high-end prospects

Resident & Family Experience – delivers anticipatory, white-glove service

Leadership & Culture – builds a high-accountability, hospitality-driven team

Business Ownership – takes full accountability for outcomes without deflection

5-8 years of senior leadership experience with full P&L; accountability in senior living, luxury hospitality, or a comparable service-driven environment

Proven track record of driving occupancy growth, revenue performance, and NOI results

Demonstrated ability to personally influence and support high-value sales, including engagement with prospective residents and families

Experience operating in a high-end or service-focused environment with elevated expectations for quality, presentation, and experience

Strong ability to build, lead, and hold high-performing leadership teams accountable

Demonstrated business acumen, including budgeting, labor management, and performance analysis

Clear executive presence, with the ability to represent the community with confidence and professionalism

Bachelor’s degree preferred; state licensure (or ability to obtain) as applicable

We offer a full perks package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

Compensation $150,000 - $175,000 annual salary

Application Deadline We anticipate reviewing applications through April 30th, 2026.

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Apply on Kit Job: kitjob.ca/job/2g8qp4

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