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We are a global cybersecurity organization dedicated to helping businesses protect their operations and reduce risk in an increasingly complex digital landscape. Our mission is to enable organizations to operate with confidence by proactively identifying and addressing security threats that could disrupt critical systems, data, or business continuity.

Our teams combine advanced technology with deep cybersecurity expertise to continuously assess environments, investigate suspicious activity, and respond quickly to potential risks. We focus on early detection, practical response, and close collaboration to help organizations stay resilient as threats evolve

Role Overview The Vice President of Revenue Marketing is responsible for building and scaling a predictable, capital-efficient revenue engine. This executive owns global pipeline creation, demand acceleration, marketing operations, and program execution to support accelerated ARR growth and EBITDA expansion.

This role is accountable for measurable outcomes — pipeline coverage, conversion efficiency, CAC optimization, and revenue velocity. This is a performance-driven leadership role with direct impact on valuation growth.

Core Mandate: Deliver predictable, capital-efficient revenue growth by aligning marketing investment directly to pipeline and bookings performance. Key Responsibilities

Own marketing-sourced and marketing-influenced pipeline targets (~30% of total pipeline)

Deliver consistent 3x+ pipeline coverage against annual bookings targets

Develop quarterly and annual pipeline generation plans by segment (Enterprise/Commercial/Channel)

Identify and close pipeline gaps in partnership with CMO, CRO and Sales leadership

Drive new logo acquisition and expansion pipeline acceleration

Lead digital demand generation, ABM, paid media, content syndication, and account-based strategies

Scale high-performing channels while optimizing CAC and cost per prospect





Implement experimentation framework to improve conversion and velocity

Drive named account penetration in Enterprise segment

Develop segment-specific acquisition strategies tied to ASP and sales cycle dynamics

Own full-funnel visibility from inquiry to closed-won

Ensure lifecycle definitions, SLAs, and lead routing governance

Oversee attribution modeling and revenue reporting accuracy

Partner with Sales Ops and Finance to align forecasting models

Reduce funnel leakage and improve SDR performance alignment

Integrated Marketing Programs

Lead execution of quarterly integrated programs tied to pipeline targets

Align digital, field, content, and SDR motions into unified revenue programs

Support pipeline acceleration through nurture, upsell, and re-engagement campaigns

Ensure field and regional sales alignment to close territory gaps

Drive measurable ROI from events and field marketing programs

Own revenue marketing budget with ROI transparency

Optimize blended CAC and CAC payback

Improve pipeline velocity to enhance capital efficiency

Deliver board-level reporting on:

Pipeline creation by segment

Funnel conversion rates

Marketing ROI

CAC and efficiency metrics

Contribute to value creation planning and long‑range growth models

Leadership

Revenue‑first mindset — accountable to bookings, not activities

Operational rigor and financial discipline

Comfortable operating in performance‑oriented PE culture

High executive presence; strong board communication skills

Bias toward execution and measurable impact

What Success Looks Like (12 Months)





Increased marketing‑sourced pipeline contribution

Improved funnel conversion rates by measurable percentage points

Reduced CAC while maintaining or accelerating growth

Clear, board‑ready revenue dashboards with forecast accuracy

Scalable growth engine capable of supporting $250M+ ARR

Success Metrics

Efficiency: Customer acquisition cost (CAC), cost per opportunity, and CAC payback

Velocity: Sales cycle duration, pipeline aging, and time‑to‑revenue

Experience & Qualifications

12–15+ years of B2B enterprise marketing experience

Minimum of 7 years of progressive experience in senior marketing leadership roles within B2B technology, SaaS, or cybersecurity organizations

5+ years leading revenue or demand marketing in cybersecurity or enterprise SaaS

Experience in a PE‑backed or high‑growth environment

Proven ownership of $150M+ annual pipeline targets

Strong financial acumen with deep understanding of CAC, LTV, and growth efficiency

Experience working cross‑functionally with CRO, Sales Ops, and Finance

Track record of building and scaling high‑performance teams

Bachelor’s degree in Marketing, Business, Commerce, or a related field

While this role is open to candidates across multiple locations, preference will be given to candidates able to work primarily within Eastern Time (ET) to support collaboration with key stakeholders.

Compensation Range

The anticipated base salary range for this role is $200,000–$230,000 CDN

In addition, this position is eligible for a 25% performance‑based bonus, aligned to individual and company performance

Final compensation will be determined based on factors such as location, experience, qualifications, skills, and internal equity

Total Rewards

Comprehensive health and wellness benefits

Flexible vacation policy

Participation in an internal equity program

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Apply on Kit Job: kitjob.ca/job/2g8ox7

📌 Vice President, Revenue Marketing (Toronto)
🏢 Confidential
📍 Toronto