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What’s the role?

Under general direction from the Head of Sales & Marketing (Director), the Business Development Agent is responsible for the overall management, objectives, and plans for the assigned territory within the Independent Eye Care Professional (ECP) Channel. The Agent is an experienced business‑to‑business sales representative with the ability to source, develop and cultivate recent clients and new business and consolidate share of wallet. This individual would be responsible for conducting sales calls with eye care professionals (ECPs) such as optometrists, ophthalmologists, opticians and other optical specialists to promote our ZEISS products, services and practice‑based solutions using both consultative and conceptual selling approaches, and then documenting customer records and activity within Customer Relationship Management (CRM) system. The Agent will develop and maintain effective plans for their assigned territory, will develop and implement account specific programs and business plans and will act as change agent to the expansion of ZEISS product and portfolio utilization.

Location/Region

This is a remote position located in Ontario, Canada.

Here’s What You’ll Do

- Meet or exceed sales growth targets for Direct Rx business and other strategic targets such as premium lenses, coatings, dispensing tools and equipment, or key sales programs.
- Profile and evaluate each customer’s store operation, financial data, business model & profit drivers, and create value‑based sales strategies that has positive financial impact on the company.
- Conduct and prepare pre‑call planning and call objectives and anticipate likely objections; understand motivations and establish a relationship as a trusted advisor / consultant.




- Lead sales conversation with ECPs by challenging and persuading them to change behavior.
- Build agreement at each point in the sales process, remove barriers and close the deal.
- Create innovative tactical and strategic approaches to meet and exceed business objectives when faced with an obstacle or a customer concern.
- Treat territory as own franchise by creating and executing territory plan to achieve goals; consider required investment and financial impact in developing customer strategies.
- Increase sales by effectively communicating the advantages and benefits of Carl Zeiss Vision products and services to Eye Care Professionals.
- Schedule, plan, develop and conduct on‑site individual, group and office training and educational seminars to increase demand for Carl Zeiss Vision labs, lenses and dispensing tools.
- Maximize and execute customer marketing programs to accomplish goals and objectives.
- Establish a positive, productive and collaborate working relationships with Carl Zeiss Vision employees and colleagues.
- Operate with the highest ethical standard during every customer interaction and in alignment with Carl Zeiss philosophies and leadership principles.

Do you qualify?

- A BS or BA in Business, Public Administration, Economics, Marketing, or a related field is strongly preferred. Equivalent professional experience may be considered in lieu of a degree.




- Proven experience in a business‑to‑business (B2B) sales environment, ideally within Rx sales, the optical industry, medical devices, or retail operations.
- An educational background or professional experience in the optical industry (e.g., opticianry or related fields) is highly desirable.
- Strong sales focus with the ability to move key opportunities through the sales cycle, providing detailed and accurate sales forecasts using the company’s CRM tool.
- Ability to thrive in a competitive environment.
- Demonstrated experience in creating plans to achieve revenue and profitability goals.
- Effective consultative, conceptual and negotiation skills with demonstrated ability to establish influential relationship with customers.
- Disciplined and results‑oriented approach to selling and strong time management skills.
- Ability to influence situations and people.
- Self‑starter with the ability to work independently/remotely.
- Excellent verbal & written communication skills.
- Excellent interpersonal, problem‑solving and analytical skills.
- Must have a valid driver’s license.
- Demonstrated ability to be proficient with standard MS Office applications, company technology devices (Laptop, iPad, iPhone, etc.) for territory management and product orders and knowledge of Salesforce.com preferred.

Accommodation

ZEISS is committed to creating an accessible and inclusive organization. We are committed to providing barrier‑free and accessible employment practices. Should you require Code‑protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs.

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Apply on Kit Job: kitjob.ca/job/2g8o43

📌 Business Development Agent (Toronto)
🏢 ZEISS Group
📍 Toronto