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• Define and drive lifecycle marketing strategies across international markets, ensuring alignment across acquisition, onboarding, engagement, retention, and reactivation stages • Enable execution of 1:1 fan journeys across channels such as email, SMS, push, in-app, and web, with a strong emphasis on personalization and contextual relevance • Utilize behavioral, transactional, and engagement data to inform segmentation, targeting approaches, and next-best-action frameworks • Establish and scale structured experimentation and optimization practices to improve campaign and lifecycle performance • Support the evolution of a centralized managed services model that operates as an internal agency serving partners globally • Develop and refine execution frameworks including intake processes, prioritization logic, SLAs, and delivery standards • Ensure consistent and high-quality delivery across markets, languages, and time zones while balancing speed and accuracy • Oversee daily operations of a distributed global team, including full time, contingent, and partner resources • Implement operating cadences, workflow governance, QA processes, and training standards to support high-volume execution • Drive capacity planning and resource allocation to align with partner demand and seasonal fluctuations • Partner with Data, Analytics, and MarTech teams to activate fan data within CDPs and journey orchestration platforms • Ensure lifecycle programs leverage unified fan profiles, audience intelligence, and available real-time signals • Translate platform capabilities into scalable personalization and targeting use cases that drive measurable impact • Ensure lifecycle marketing execution adheres to established data governance and privacy standards across regions • Apply GDPR and market-specific regulatory requirements to campaign design, audience activation, and data usage • Collaborate with Legal, Data,



and Technology teams to embed compliance into operational processes • Act as a key operational partner on lifecycle marketing execution, best practices, and performance improvement • Drive adoption of centralized services through reliable delivery, clear communication, and demonstrated value • Identify risks, bottlenecks, and optimization opportunities, and escalate with actionable recommendations • Define and monitor lifecycle KPIs across markets, including engagement, conversion, retention, and LTV metrics • Partner with Analytics teams to develop reporting frameworks, dashboards, and performance insights • Use data-driven insights to continuously refine journeys, segmentation strategies, and channel effectiveness Required Qualifications

8+ years of experience in CRM, lifecycle marketing, or performance marketing, ideally within global or multi-market environments. Background in sports, media, entertainment, or other fan-centric industries Demonstrated experience building and scaling 1:1 lifecycle programs across multiple channels Experience working within managed services, agency, or centralized delivery models Strong familiarity with CDPs, journey orchestration platforms, and multi-channel engagement tools Working knowledge of international data privacy regulations and their impact on marketing execution Experience managing distributed teams across geographies and time zones Preferred Qualifications

Experience supporting or scaling centralized marketing or internal agency models Key Attributes

Execution-focused leader with a strong orientation toward measurable outcomes Ability to translate data into relevant, personalized customer experiences at scale Highly organized and capable of managing multiple concurrent workstreams Strong communicator with the ability to influence across a matrixed organization Service-oriented mindset with a focus on enabling internal stakeholders Adaptable and solutions-driven in fast-paced, global environments

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Apply on Kit Job: kitjob.ca/job/2g8mgw

📌 Director - CRM & Lifecycle Marketing (Toronto)
🏢 Galent
📍 Toronto