Apply on Kit Job: kitjob.ca/job/2g8m9h

Overview

The Store Marketing Manager is responsible for developing, executing, and optimizing localized marketing strategies across a designated region. This role oversees all franchise store marketing efforts, including direct mail, digital advertising (Google and Meta), and out-of-home (OOH) campaigns. The ideal candidate combines strategic thinking with hands‑on execution to drive customer acquisition, brand awareness, and revenue growth at the store level. Responsibilities

Develop and execute localized marketing plans aligned with national brand strategy Customize campaigns based on regional market and customer insights Plan and optimize campaigns including direct mail, Google Ads,



Meta ads and out-of-home advertising Manage campaign calendars and store‑level budgets Partner with franchise owners to support local initiatives Act as the main marketing contact between head office and stores Monitor KPIs (ROI, CAC, traffic, conversions) and optimize performance Run A/B tests and continuous optimization Report performance insights to leadership Manage and negotiate vendors and media partners Ensure brand compliance and approve localized creative Qualifications

Google Ads and Meta experience A MUST - specifically Performance Max and keyword optimization Experience with local market segmentation and geo targeting Experience advising on and executing on marketing budgets Experience with Looker Studio and visualizing campaign results with automation is an asset Experience with Adobe Suite (Photoshop, Illustrator, InDesign) and Canva

#J-18808-Ljbffr

Apply on Kit Job: kitjob.ca/job/2g8m9h

📌 Regional Marketing Manager (Vancouver)
🏢 Freshslice Pizza
📍 Vancouver