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Paid Media Buyer/Paid Ads Specialist Location: Hybrid | 2 Tippett Rd, North York, ON Salary: $55,000 to $60,000 CAD + performance-based growth opportunities Polaron is one of Canada’s fastest-growing solar companies, and our marketing team plays a critical role in accelerating the transition to clean energy. We are looking for a Paid Media Buyer who is passionate about performance marketing, data-driven strategy, and building campaigns that generate real impact. If you enjoy optimizing campaigns, scaling high-performing ads, and seeing measurable results from your work, this role offers the opportunity to take full ownership of campaigns with significant budgets while contributing to a company making a meaningful environmental difference. What You’ll Do Manage and optimize high-performing digital ad campaigns across Meta (Facebook & Instagram) and Google Ads, with daily budgets up to $3,500 Build and launch end-to-end lead generation campaigns, including ad copy, creative direction, targeting, and landing page strategy Continuously analyze performance metrics and optimize campaigns to maximize lead quality and return on ad spend Use tools such as Google Data Studio or Looker to visualize and communicate campaign performance to internal stakeholders Run A/B tests across creatives, placements, targeting, and landing pages to improve results Identify recent growth opportunities, channels,



and tools to expand campaign performance Collaborate with internal creatives and external partners to produce engaging ad visuals and video content Stay on top of platform updates, algorithm changes, and digital marketing trends Manage conversion tracking, pixels, and tag implementation to ensure accurate performance measurement What You Bring 2+ years of experience managing lead generation campaigns on Meta and Google Ads Proven experience managing ad budgets exceeding $1,000 per campaign Strong understanding of performance marketing, audience targeting, funnel strategy, and bidding optimization Experience building and optimizing campaigns independently from strategy to execution Proficiency with Google Data Studio, Looker, or similar analytics tools Strong analytical mindset with the ability to translate data into actionable insights Experience coordinating creative development for ads, visuals, or video Excellent organizational and communication skills Familiarity with creative tools such as Adobe Suite is an asset Experience in solar, home services, or renewable energy marketing is a strong advantage Ability to work in a hybrid environment Why Join Polaron? Be part of a company driving Canada’s transition to clean energy Work with high-impact marketing budgets and campaigns Join a collaborative, performance-driven marketing team Enjoy a flexible hybrid work environment Gain real ownership over campaigns and strategy Grow your career with a company that is rapidly scaling #J-18808-Ljbffr

Apply on Kit Job: kitjob.ca/job/2g8lv7

📌 Paid Ads Specialist (Toronto)
🏢 Konstruct
📍 Toronto