Apply on Kit Job: kitjob.ca/job/2fsshp

Help us serve over 96,000 of Manitoba’s healthcare professionals. We are HEB Manitoba, one of the largest pension and benefit plans in the province.

We’re looking for a versatile Communications Specialist - Digital & Social Media who enjoys translating complex information into clear, usable digital content. As our organization continues to evolve, this role will help establish and develop our social media presence.

As a member of HEB Manitoba’s Communications team, you’ll work within established brand and visual guidelines to create accessible, engaging content that aligns with our organizational priorities. In addition to social media content, you’ll support ongoing updates to our website and intranet, helping ensure information is current, accurate and easy to navigate. This hands‑on role will be rounded out by basic short‑form video production and communications support to business areas.

What you’ll be responsible for:

Social Media Strategy & Execution

- Develop and implement a measured social media strategy aligned with strategic priorities, brand and values, in collaboration with the Communications Manager and business teams.
- Create content for platforms: write copy, produce social‑ready graphics, and edit short videos.
- Ensure a consistent brand voice and tone across social channels, with clear guidelines for engagement, approvals, and escalation.
- Monitor channels, engage appropriately, and ensure timely responses.
- Track performance, report insights, and optimize based on data.

Website & Intranet

- Create and edit content for the website and intranet, including drafting copy, sourcing and refining images, and ensuring brand alignment and content accuracy across pages.
- As part of a website redesign project, work with the communications team to determine what existing content should be revised, retained, or retired before migration to the new CMS.
- Support content migration, testing, and quality assurance,



helping ensure pages display correctly and content functions as intended.
- Serve as the CMS specialist, maintaining and updating site content and supporting other team members in making updates within the redesigned website.
- Monitor site analytics and recommend improvements based on user behaviour.

Communications Support to Business Areas

- Meet with the business teams to understand and translate needs into digital content to support service delivery, including social posts, web updates, and short videos.
- Translate complex information into plain‑language that is easy for members to understand and use.
- Ensure all member‑facing materials meet accessibility standards and are consistent with organizational brand and visual guidelines.

Video Production

- Plan, shoot, and edit short‑form videos for social and web.
- Add captions, simple motion titles and branded intros/outros.

Education and Experience

- Five or more years of communications experience in a corporate environment. Experience in pension, benefits, insurance, or financial communications would be an asset.
- Post-secondary degree or diploma in communications, journalism, public relations, marketing, or a related discipline.
- Strong understanding of major social media platforms (e.g. Instagram, Facebook, Linked In), their respective audiences and best practices.
- Demonstrated experience planning, creating, and publishing social media content that successfully engages users across platforms
- Experience translating complex or technical information into clear,



engaging social content tailored to platform and audience.
- Experience working with content management systems (CMS) and an understanding of web usability and accessibility best practices.
- Experience supporting website redesign or content migration projects would be an asset.
- Experience creating short explainer, information or people-focused videos.
- Proficiency with the MS Office suite of programs. Familiarity with Share Point would be an asset.
- Strong working knowledge of Adobe InDesign and Photoshop, with experience creating and editing layouts, graphics, and visual assets for digital and print use.
- Proven track record as a trusted communications advisor who delivers effective communication solutions that help the organization achieve its objectives.
- Strong collaboration and relationship‑building skills, with the ability to work effectively with colleagues across the organization.
- Ability to manage multiple priorities and adapt to changing needs in a thoughtful, organized way.

An equivalent combination of education and experience may also be considered.

Why join our team?

The work you will do will be challenging and rewarding. You will make a difference in the lives of our members, employers, and staff, and your initiative will be appreciated.

We offer:

- Hybrid work environment that includes a compressed work week for work/life balance.
- Comprehensive compensation and advantages including a defined benefit pension plan.
- Support for ongoing learning and professional development, with opportunities to build skills and grow in your role.
- A culture that values different perspectives and experiences, and where everyone’s contributions are recognized.
- A comfortable, modern office space in downtown Winnipeg with easy access to shopping and restaurants.

How to apply

Please send your resume and cover letter by 4:00 pm, April 27, 2026 to .

Apply on Kit Job: kitjob.ca/job/2fsshp

📌 Communications Specialist - Digital & Social Media (Winnipeg)
🏢 HEB Manitoba
📍 Winnipeg