Lead the charge as a Performance Marketing Manager specializing in funnel optimization in a hybrid setup. Utilize your skills in CRO, paid media, and creative strategy to deliver measurable results. As a Senior Performance Marketing Manager, you'll oversee end-to-end management of the performance funnel, prioritizing testing and optimization strategies. This dynamic role requires you to collaborate closely with creative and technical teams, ensuring funnels convert effectively. Your insights from data and market research will greatly influence decision-making. Key Responsibilities:
• Manage full DTC funnel from traffic to conversion • Execute A/B tests and monitor CVR improvements • Oversee paid media strategy and budget allocation • Lead creative strategy and team direction • Conduct extensive market and customer research Requirements: • 3-5+ years in performance marketing specializing in DTC funnels • Experience with leading creative teams • Documented success in improving CPA and CVR • Solid skills in media buying, especially on Meta • Self-directed with a hands-on approach to problem-solving Harness your expertise in performance marketing to drive revenue through strategic funnel management and innovative creative solutions.
Apply on Kit Job: kitjob.ca/job/2fsr6h
📌 Performance Marketing Manager Focusing on CRO and Media Strategy (Vancouver)
🏢 Pearl West Group
📍 Vancouver
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