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THE TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, THE TEAM's presence spans 28 countries and more than 70 cities, including Recent York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit . Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. In Canada, we've proudly been recognized as the Sponsorship Marketing Council of Canada's 'Agency of the Year' for 5 of the past 6 years. As THE TEAM supports hybrid working environments and also acknowledges the benefits of in-office collaboration, our global policy is 3-days per week in-office. Job Summary The successful candidate joining THE TEAM / Unilever Personal Care is an impassioned individual who is looking to make a measurable and positive impact on everything they do. They will harness the passion of sports & entertainment, FIFA specifically, and apply that to reactive marketing initiatives Office Policy - Hybrid - 3 days a week, minimum. Sitting in house at Unilever. Role Type - Temporary contract position Hours - not a typical 9-5 structure, will need to work weekends, game days, etc. and be open to a fluid routine throughout the games. Job Overview About Personal Care Personal Care is a highly successful business with much loved deodorant, skin cleansing brands including our 4 power brands Dove, Dove Men+ Care, Degree, AXE. We hold leading category positions in deodorants and skin cleansing globally.Through our Personal Care brands, we're taking action to drive positive change. We are advocates for current policies, laws and social norms that will promote inclusion, health and wellbeing for all members of society. With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. So that people and the planet can thrive together.Unilever Personal Care is a major FIFA sponsor through a multi-year deal covering the FIFA Women's World Cup 2023, FIFA World Cup 2026, and the FIFA Women's World Cup 2027, featuring brands like Dove, AXE, and Degree,



marking the first time personal care brands have sponsored across men's, women's, and esports tournaments. This partnership focuses on empowering women's football, driving brand power, and promoting inclusivity, extending beyond the tournaments themselves. Role overview The PC demand generation team is seeking a Football Culture Strategist. An individual who deeply understands fan passion and cultural trends and can help PC brands authentically connect with football audiences.Someone with a strong and proven ability to develop insights into creative ideas that support commercial goals, with the ability to guide content/partnerships for maximum impact across digital/social platforms. In essence: You're the expert who knows why football (soccer) matters to fans and translates that passion into effective, authentic strategies and content for Personal Care brands, making them feel like a natural part of the football world, not just a sponsor. What You'll Do The successful candidate will have proven skills in the creative landscape, including the following: Key Skills Strategic thinking and planning, with a deep passion and expert knowledge of football (soccer) culture (on and off the pitch). Excellent Senior Stakeholder management with proven experience within a large organisation, platform or large agency. Expertise with social content strategy, influencer marketing and community management on behalf of enterprise brands Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and community management tools Excellent communication and presentation skills, both written and verbal. Clear understanding of the requirements and demands of an international role. Strong influencing skills and strong proven networking abilities. Ability to work independently or with an agency. Cultural fluency beyond just football Experience in brand strategy, sports marketing, or content strategy. Key Responsibilities Cultural Insight: Act as a cultural anthropologist,



researching fan behaviour, and real-time football conversations to find authentic insights to power social content on behalf of our brands & creators Strategic Development: Translate insights into clear, compelling strategies and content opportunities for PC brands, addressing brand, commercial, or audience challenges. Creative Guidance: Inspire brand creative teams and evaluate concepts to ensure they are culturally relevant, bold, and meet strategic goals. Commercial Acumen: Drive culture to cart, support top brands with opportunities to drive conversion Drive FIFA Culture within Unilever - promote FIFA culture /excitement and support planning and execution of several internal FIFA-themed during the tournament. What We're Looking For A strategist and a thought leader that leverages their skills to develop strong strategies and POVs that others adopt Football and social obsessed A "doer" with a social and commercial mindset who knows how to deliver tangible business results A collaborator who thrives on leading and working together with different teams and marketing specialities to execute best-in-class social strategies and plans with excellence and clarity Passionate about social culture, communities, and creators The confidence to work autonomously in a fast-paced environment Advanced skills in Microsoft Office & Apple software, particularly in Keynote / PowerPoint and Excel Solid experience leading Social Media channels, Digital Marketing and/or e-commerce preferred 3-5+ years relevant freelance and/or industry experience Salary Range: $15,000-$23,000 CAD (3 month contract)Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role. THE TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Apply on Kit Job: kitjob.ca/job/2fsp69

📌 Football Cultural Strategist (Toronto)
🏢 Wasserman Media Group
📍 Toronto