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At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.

At Cossette Media, strategy is viewed as a primary driver of business growth. As a Strategist, you will be the architect of the client’s go-to-market (GTM) approach. You will operate at the intersection of business intelligence, cultural understanding, and creative execution - utilizing strategic frameworks to make deliberate choices around where the client’s brand must play and how they can win in the market. You will not just be managing the media. You will be designing the competitive advantage.

Transparency matters to us. For this role, you can expect a salary between $60,000-$65,000 annually, depending on experience. This is for a new vacancy.

Your role.

Your strategic output will be measured by your ability to guide clients through fundamental strategic questions:

- Where is the business at and where do we need to help them get to through media choices?
- What are specific category, competitive, consumer, and cultural insights that offer the highest strategic growth potential for the client?
- What are the unique media choices that need to be made to separate clients from their competition?
- What are the necessary measurement approaches and learning frameworks that must be implemented to create a strategic feedback loop that will foster future success?

Responsibilities.

- Strategic Assessment: Conduct rigorous analysis across the four C’s—Company, Category, Consumer, and Cultural dynamics to identify high-value strategic opportunities.
- Audience Architecture: Determine key target audiences and translate complex behavioral data into actionable, human‑centric insights that drive media selection.
- GTM Blueprint Design: Architect a comprehensive go‑to‑market blueprint. This must define:
- Key Tasks: The strategic objectives for the campaign.
- Media Approach: Tailored strategies for each identified task.
- Channel Ecosystem: A precise map of forms and touchpoints to maximize resonance.
- Success Metrics: Defining the KPIs that track progress against business objectives.

- Ecosystem Integration: Act as the strategic lead in integrating multiple vendor partners, ensuring a unified brand presence and consistent strategic thread across the entire media system.




- Research Leadership: Design and manage bespoke research projects to fuel the planning process, ensuring that every strategic pivot is grounded in fresh, optimized data.
- Strategic Provocation: Act as a creative provocateur. Challenge the status quo, push internal and client teams to move beyond "safe" media choices, and champion bolder, more creative activations.
- Thought Leadership: Drive organizational and client‑facing thought leadership by synthesizing social, cultural, and commercial trends into clear, actionable business recommendations.

What You Bring To The Table.

- 3+ years of strategic experience in a media, creative, and/or communication planning capacity
- Framework Fluency: You have a deep, practical understanding of various strategic frameworks that can be applied to solving real‑world, high‑stakes media challenges
- Systems Thinker: You understand the interconnected nature of up-to-date media, vendors, and data, and you possess the ability to align disparate parts into a cohesive whole.
- Creative Catalyst: You don’t just “do” strategy - you use your strategic foundation to unlock better, more innovative and creative media choices.
- Commercial Maturity: You communicate with the fluency of a consultant, connecting media metrics to bottom‑line business impact.

What’s in it for you:

We Value The ‘whole You’

- An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co‑working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
- Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans





- In‑house learning & development sessions and annual career and growth conversations’
- Access to internal network of opportunities across all agencies
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness

- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
- Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
- A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
- Maternity leave top up program.

Expiry Date Notice: This job description expires on (04/19/2026)

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation.

Creating meaningful work means embracing different perspectives. We are an equal‑opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette Media what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette Media, you become part of Plus Company, a unique partnership of forward‑thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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Apply on Kit Job: kitjob.ca/job/2fsjuk

📌 Strategist (Toronto)
🏢 Cossette Media
📍 Toronto