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Business Development Manager (SaaS/Senior Living)

Join to apply for the Business Development Manager (SaaS/Senior Living) role at ActiveDEMAND .

Reports To: Vice President of Sales & Marketing

Location: Virtual

Travel: Up to 5 trade shows per year in the USA

Company Overview

Based in Canada with a primary office in Calgary, Alberta, JumpDEMAND is the company behind the highly successful ActiveDEMAND marketing automation platform, considered our flagship offering. ActiveDEMAND started as a digital marketing agency with a vision: build a modern tool set for the multi-client marketer. ActiveDEMAND was launched in 2012, though the conceptualization of ActiveDEMAND has been materializing since 2005. Since 2002, the founders have constructed a plethora of tools and systems to not only effectively market products and services, but to bridge the gap between marketing and sales. Fast forward to today, ActiveDEMAND has evolved and transformed into something much more than just a Marketing Automation Platform, driven by innovation and forward-thinking, ActiveDEMAND delivers actionable insights to all their clients.

Job Summary

Are you a driven, clever and engaging sales account professional with a passion for sales? Do you have exceptional client relationship skills and enjoy working with client teams to find the best solutions to fit their needs? We are looking for a Business Development Manager on our sales team who will be responsible for creating and developing ongoing business relationships with our client’s senior managers, VPs and technical marketing staff. As a sales role you will also be selling ActiveDEMAND products and services to meet or exceed sales targets in the region/accounts assigned. The successful candidate will report directly to the Vice President of Sales & Marketing and will thrive in an environment that allows them to work independently and with a sense of accountability and autonomy. We will count on you to support in development and execution of a clearly defined sales strategy in a manner that supports consistent business growth and enhances ActiveDEMAND’s brand equity. Given the trust-driven nature of the senior living industry and the importance of an established presence, we are especially interested in candidates who already have meaningful relationships and credibility within the senior living ecosystem. Candidates with senior living community experience will bring invaluable momentum to our sales efforts.

Responsibilities

- Leveraging existing relationships within the senior living sector to accelerate trust-building, shorten sales cycles, and expand our presence in the community.




- Building credibility and trust with senior living operators by leveraging your industry experience and acting as a reliable advisor in this highly relationship-driven environment.
- Creating, managing, coordinating, and executing on all tactics that drive the Sales Annual Operating Plan (AOP) goals.
- Participating as an active member of the ActiveDEMAND’s sales team.
- Providing detailed and accurate sales forecasting.
- Attending regularly scheduled sales meetings.
- Monitoring customer, market and competitor activity and provide feedback to the ActiveDEMAND sales, marketing and technical teams.
- Utilizing consultative selling techniques tailored to the senior living industry and its specific needs, alongside ActiveDEMAND’s products and services.
- Understanding the sales process using consultative selling of ActiveDEMAND’s products and services.
- Serving as the primary client contact for technical and business issues for your accounts in collaboration with technical and project teams.
- Staying abreast of the ActiveDEMAND product roadmap, as well as understanding the scenarios, features and functions within each of the products and how these are applied to address business and technical problems.
- Understanding business and technical problems addressed by the products including business drivers, evolving business needs, etc.
- Developing and performing effective demonstrations and presentations of ActiveDEMAND products which address client needs and competitive solutions.
- Sending out quotes and/or proposals to clients in a timely manner while coordinating between technical and services personnel as needed.
- Ensuring the client’s solutions are technically solid and based on a proper understanding of the current requirements and reinforce the client’s perception of the benefits of the company’s market focus.
- Building on pre-existing relationships and knowledge of the senior living sector to ensure a seamless transition and quicker ramp-up time with new clients, fostering long-term business relationships.
- Collaborating with the client’s organization and decision-making units regularly, creating recent opportunities that can be utilized to accelerate account growth; providing feedback on the long-term growth potential in the client’s market sector and on critical success factors.




- Identifying and qualifying leads while consistently closing business to meet or exceed your sales quotas and goals; securing a long-term business relationship with the client as the basis for growing business.
- Managing and maintaining opportunities in the CRM to support sales revenue goals and forecasting.
- Maintaining high customer satisfaction ratings that meet ActiveDEMAND standards.
- Generating and maintaining a credible sales funnel forecast for accounts and/or regions that you are responsible for.
- Augmenting professional and technical knowledge by attending educational workshops, reviewing professional publications and establishing personal networks.

Education and Experience

- Preferred experience or industry knowledge of: Senior Living, Marketing Agency, Software Sales, Marketing Automation Software
- Bachelor's degree or equivalent experience
- 2 years of strategic sales experience in a business-to-business sales environment.
- Experience with strategic account planning.
- Proven sales track record for exceeding sales targets and quotas.
- Technical competence is considered an asset (e.g., understanding software, hardware, networks)
- Strong preference will be given to candidates with established relationships and first-hand experience working within the senior living community

Skills and Knowledge

- Strong strategic planning and analysis skills in sales strategies.
- Ability to plan and execute at both strategic and operational levels.
- Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
- Excellent verbal and written communication with team members and clients, including extremely effective public speaking skills and presence.
- Ability to cope with conflicting demands and prioritize tasks.

Core Values

- Empathy: we appreciate the perspectives of others. It’s at the core of everything we do
- Curiosity: We ask why. We challenge assumptions and endeavor to become smarter, better problem solvers.
- Collaboration: We inspire and motivate each other and everyone we engage with. We work together to get things done.
- Trust: We are reliable, truthful, and transparent. We strive to fulfill or commitments to each other, our clients, and our community.
- Courage: We are brave and challenge the established order. We are confident that we will succeed. Result-driven. We strive for respect and expect results.

What We Offer

- The opportunity to work with an exciting, innovative, and growing company.
- Virtual Work from home within Alberta.
- 2 weeks of vacation and additional personal time off.
- Extended health care coverage, including vision, dental, and prescription drugs.

We would like to thank all applicants for their interest, however only those selected for an interview will be contacted.

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Apply on Kit Job: kitjob.ca/job/2fsjnt

📌 Business Development Manager (Saas/Senior Living) (Ottawa)
🏢 ActiveDEMAND
📍 Ottawa