Drive customer engagement and retention as a Lifecycle Marketing Specialist. Focus on multi-channel campaigns, leveraging data for measurement and improvement across the customer journey.
This remote position is dedicated to optimizing lifecycle programs through design, testing, and implementation. You’ll execute campaigns across email, mobile, and in-product messaging, ensuring alignment with engagement goals. Collaborating with cross-functional partners, your role will enhance customer experiences using data-driven strategies.
Key Responsibilities:
• Execute lifecycle marketing campaigns across multiple channels
• Analyze performance data and implement optimization strategies
• Build and optimize nurture sequences for growth initiatives
• Manage campaigns in Braze or similar platforms
• Maintain lifecycle documentation and process guidelines
Requirements:
• Proven experience in lifecycle or CRM marketing campaigns
• Robust analytical skills with experience in experimentation
• Proficiency in using AI tools for campaign development
• Excellent communication and collaboration abilities
• Ability to work independently and manage projects effectively
Utilize your analytical mindset to enhance customer engagement and retention through thoughtful lifecycle marketing initiatives.
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