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Work LocationToronto, Ontario, CanadaHours37.5 hours per weekLine of BusinessAnalytics, Insights, & Artificial IntelligencePay Details$81,600 - $115,200 CAD (base salary, variable compensation and other benefits are part of the total rewards package)Job DescriptionAs part of TD's Marketing department, the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 Marketing. The team builds the digital marketing ecosystem and enables personalized 1:1 communications across all customer interactions. The Salesforce COE will play a critical role in modernizing owned-digital channel marketing, bringing together consultation and tactical expertise in 1:1 marketing best practices. As a key member of the Salesforce COE, the SF Campaign Manager collaborates with Marketing & Business Unit partners to lead the well‑managed delivery of journey orchestration campaigns and initiatives within the Salesforce ecosystem.ResponsibilitiesWork closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, developing journeys, template setup, list management, form creations, A/B testing and automated triggers.Design and execute cross‑channel SFMC campaigns/journeys based on marketer requirements.Lead the configuration of audience entry source, exit criteria, re‑entry criteria based on campaign goals,



and journey decision splits.Oversee journey planning and execution including technical reviews and quality control.Build and maintain modular campaign templates that are responsive and incorporate brand standards and best practices.Perform QA testing to ensure segmented audiences and content are accurate and render properly on different devices.Manage and segment audience data using the Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).Troubleshoot campaign development issues including template rendering, accurate links, accessibility, and subscriber lookup.Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.Build highly dynamic campaigns using HTML and AMPscript.Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize campaigns.Participate in campaign optimization sessions and support analysis of campaign performance.Collaborate effectively with cross‑functional teams to achieve campaign objectives within stated timelines.Utilize strong project management skills to drive initiatives from conception to completion within established timelines.Professional ExperienceMinimum 2+ years of Salesforce and marketing automation experience.Minimum 2+ years of campaign management and delivery experience with segmentation strategy.Solid CRM experience and understanding of marketing campaign concepts and best practices.Extensive usage of Salesforce Marketing Cloud (SFMC) – Journey Builder, Email Studio, Automation Studio, and Data Extensions.Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise; building automations for marketing, analysis, and system maintenance.Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.Ability to manage multiple campaigns in a fast‑paced, deadline‑driven workplace.Excellent attention to detail and quality control in execution and deployment.Preferred Qualifications2+ years of journey orchestration experience in Financial Services or another regulated industry.Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist.Experience working with cross‑functional teams in a matrixed environment, demonstrating autonomy and navigating ambiguity.Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPscript + CSS for SFMC.Employment Conditions This job opportunity is subject to provincial regulation for employment purposes. Each province or territory within Canada's jurisdiction has its own set of regulations and requirements. Please acknowledge these when applying.#J-18808-Ljbffr

Apply on Kit Job: kitjob.ca/job/2fshha

📌 Senior Salesforce Analyst (Marketing) (Toronto)
🏢 TD
📍 Toronto