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Senior Manager, Marketing – Canada

Location: Hybrid or Remote (with ability to travel to Toronto)

Department: Marketing

Reports to: Managing Director, Canada & Global CMO

Company: HSO – A global Microsoft business transformation partner

About The Role

HSO is looking for a dynamic Senior Marketing Manager to elevate our brand and accelerate our growth across the Canadian market. This is a strategic, high‑visibility leadership role where you will partner closely with Sales, our global Marketing organization, and Microsoft to position HSO as the #1 Microsoft business transformation partner in Canada.

Your mission: drive breakthrough demand generation across new prospects and existing customer accounts, while leading a growing marketing team and shaping go‑to‑market strategy for one of HSO’s most important regions.

What You’ll Do

- Lead and manage the Canada Marketing & Business Development team.
- Build and execute integrated marketing programs across campaigns, events, digital, social and PR.
- Develop targeted account strategies for new business and expansion within existing customers.
- Own customer‑specific marketing initiatives, working with Microsoft, global teams and agencies.
- Track, measure and optimise marketing performance and ROI.
- Lead all marketing collaboration with Microsoft, including messaging,



campaigns and events.
- Drive customer evidence programs including case studies and references.
- Oversee the marketing budget and ensure strong ROMI.

What You Bring

- 8–10 years of marketing experience, ideally in B2B IT, technology or consulting.
- University degree in business or marketing preferred.
- Proven success in brand, demand generation and partner marketing.
- Robust understanding of Microsoft’s GTM model and partner ecosystem.
- Experience with ABM, segmentation, CRM, analytics and data‑driven marketing.
- Excellent leadership, communication and stakeholder management skills.
- Experience delivering integrated, multi‑channel marketing programs.
- Budget planning and ROI analysis experience.

Metrics You’ll Own

- MQLs, SQLs, opportunity creation and Revenue Pipeline Contribution.
- Return on Marketing Investment (ROMI).
- Budget effectiveness.
- Contribution to revenue growth.

Why HSO?

At HSO, you’ll join a global community of digital transformation experts, backed by one of the strongest Microsoft partnerships in the world. You’ll have the autonomy to shape the strategy, build a world‑class marketing engine, and make a measurable impact on HSO’s growth in Canada.

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Apply on Kit Job: kitjob.ca/job/2fsfqh

📌 Senior Manager, Marketing – Canada (Toronto)
🏢 Hso
📍 Toronto