Lead Paid Social Strategies for High-Impact Audience Engagement (Toronto)

Lead Paid Social Strategies for High-Impact Audience Engagement (Toronto)

17 Apr
|
Scotiabank
|
Toronto

17 Apr

Scotiabank

Toronto

Drive enterprise growth through cutting-edge Paid Social strategies. As a strategic leader, you will optimize audience intelligence and marketing performance across leading platforms like Meta and TikTok.
This senior management role oversees Paid Social initiatives, ensuring alignment with growth goals. You will develop performance strategies, manage significant budgets, and lead teams to enhance customer acquisition and revenue growth. Key responsibilities include crafting audience strategies, executing creative campaigns, and fostering cross-functional collaboration.
Key Responsibilities:
• Own strategic direction for Paid Social and audience intelligence
• Develop high-performing marketing strategies across platforms
• Lead audience segmentation and data activation efforts




• Manage significant Paid Social budgets and forecast performance
• Analyze performance metrics and provide executive insights
Requirements:
• 6–8+ years in performance marketing expertise
• Proven success managing large-scale social programs
• Advanced platform knowledge, including Meta and TikTok
• Strong analytical skills for data-driven decision making
• Experience in complex organizations and marketing dynamics
Elevate your career by leading impactful Paid Social initiatives that drive business outcomes and foster audience engagement.
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📌 Lead Paid Social Strategies for High-Impact Audience Engagement (Toronto)
🏢 Scotiabank
📍 Toronto

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