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Permanent Full Time

The Director, Business Development, Strategic Partnerships is responsible for helping build and grow Canada Life’s wealth business within Primerica, one of its strategic distribution partnerships. This is an exciting opportunity to join a growing business in build mode and play a meaningful role in shaping advisor engagement, sales growth, and long-term partnership success.

The successful candidate will work closely with advisors, field leaders, and internal partners to deepen relationships, drive advisor activation, identify new business opportunities, and expand adoption of Canada Life wealth solutions across the channel. This role is ideal for someone who is energized by building, highly responsive, and able to explain wealth concepts in a simple, practical, and compelling way.

The channel requires regular evening and weekend engagement, and the successful candidate must be comfortable supporting advisors outside traditional business hours.

What You Will Do

- Help build and scale Canada Life’s wealth business within a strategic partnership
- Drive sales growth and achieve or exceed regional sales targets
- Build relationships with advisors and field leaders through in-person, virtual, and phone-based engagement
- Support advisor activation and business development across a large advisor base
- Deliver simple, practical presentations and training on wealth and segregated fund solutions
- Conduct meetings, events, and business-building activities on a regular evening and weekend basis
- Maintain a high level of responsiveness to advisor questions, opportunities, and business needs
- Identify, cultivate, and convert sales opportunities through disciplined territory management and follow-up




- Use Salesforce and other tools to manage activity, pipeline, and progress against business goals
- Represent Canada Life as a trusted partner and product expert within the channel
- Provide pre‑sale and post‑sale support through case consultation, sales ideas, training, and follow-up
- Contribute field insight to help improve advisor experience, sales effectiveness, and business growth
- Regular travel within the assigned region and regular evening and weekend work is required
- Availability outside traditional business hours is a core requirement of the role

What You Will Bring

- 7+ years of experience in financial services, investments, wealth sales, or wholesaling
- Experience with mutual funds and/or segregated funds in a wholesaling or advisor-facing role
- Strong ability to explain wealth concepts in clear, simple, practical language
- Proven relationship-building and business development skills
- Strong presentation, training, and communication skills
- Comfort working in a role where evening and weekend activity is a regular part of the job
- Strong telephone, virtual, and in-person sales skills
- Ability to manage a territory and maintain disciplined follow-up
- Proficiency with Salesforce or similar CRM tools
- Strong knowledge of investment products, wealth concepts, and the advisor marketplace




- Industry designations such as CSC, IFIC, CFP, or CIM are considered assets
- Post‑secondary education in business, finance, or a related field is preferred

Base salary for this position is $88,100 – $138,100 annually. This represents base salary only and does not represent other variable compensation components of our total compensation (i.e., annual bonus, commission etc.).

What we offer

- Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
- Health & Wellness: Flexible health and dental perks, plus a $5,000 mental health benefit to support your well‑being.
- Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
- Financial Security: Company‑matching pension plan, share ownership program and additional investment options.
- Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
- Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.

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Apply on Kit Job: kitjob.ca/job/2fsexk

📌 Director, Business Development, Strategic Partnerships (Toronto)
🏢 Canada Life
📍 Toronto