Become a pivotal Growth Marketing Specialist focused on connecting learners with impactful educational programs. Use your Salesforce Marketing Cloud skills to build and refine marketing campaigns that engage and convert.
In this remote-first role, you will manage email strategies, data segmentation, and pipeline support to streamline user journeys from inquiry to enrolment. Collaborating with content teams, you'll optimize landing pages for SEO and conduct insightful performance analysis through monitoring and testing. A strong grasp of marketing automation and compliance is essential.
Key Responsibilities:
• Design and execute comprehensive email automation strategies
• Optimize user journeys with targeted content
• Analyze performance metrics for continuous improvement
• Ensure compliance with anti-spam regulations
• Address data management and segmentation issues
Requirements:
• 2+ years of experience with Salesforce Marketing Cloud
• Proficiency in HTML, CSS, and AMPscript
• Excellent communication skills for effective content creation
• Experience with SQL for data analysis
• Knowledge of privacy regulations in Canada
Make a meaningful impact by crafting creative marketing solutions that transform the educational landscape for adult learners.
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