Empower user engagement as a Lifecycle Marketing Manager for a fintech app! Own strategies that ensure effective onboarding, retention, and win-back through innovative lifecycle marketing.
This part-time role combines strategy and hands-on execution for lifecycle marketing within a subscription fintech mobile app. The successful candidate will have extensive experience in lifecycle/CRM marketing and drive key metrics such as retention and renewals. Collaborate with teams to align lifecycle campaigns with broader product goals for maximum impact.
Key Responsibilities:
• Develop lifecycle marketing strategies across key channels
• Optimize user journeys from onboarding to upsell
• Document necessary data requirements for targeted campaigns
• Collaborate on creative briefs to enhance messaging clarity
• Implement A/B testing to refine lifecycle strategies
Requirements:
• 5–7 years of experience in lifecycle marketing in fintech
• Proficiency with platforms like Braze and Iterable
• Demonstrated improvements in subscription performance metrics
• Robust skills in email design and segmentation
• Solid project management and communication skills
Enhance customer journeys and engagement through strategic lifecycle marketing, pushing innovative boundaries in fintech.
#J-18808-Ljbffr
Apply on Kit Job: kitjob.ca/job/2fsdsf
📌 Strategic Lifecycle Marketing Manager for Subscription-Based App (Toronto)
🏢 Spendsafe
📍 Toronto
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.