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S'more About The Team

HelloFresh is looking for a Manager, Product Strategy to join our Product Innovation team as the ultimate champion for our customers. This role sits at the heart of our growth strategy, turning data into delight. You will be responsible for deep-diving into the customer journey—from the moment they browse our menu to the moment they take their first bite—identifying friction points and building the roadmap to solve them. You aren't just analyzing data; you are advocating for a world-class experience that keeps our customers coming back for seconds.

This position is an individual contributor role.

Responsibilities

- Be the Customer Experience Expert: Monitor and analyze key customer metrics, including Retention, Net Promoter Score (NPS), and qualitative feedback, to identify trends and friction points throughout the customer lifecycle.
- Drive Hypothesis-Based Research: Use a scientific approach to identify opportunities for improvement. You’ll form hypotheses, gather data, and perform deep-dive research to prove or disprove what will move the needle for our customers.
- Lead Customer Advocacy: Act as the "Voice of the Customer" across the organization. You will partner with Culinary, Procurement, Tech, and Operations to build a compelling, data-backed case to invest in customer-facing improvements.
- Own Strategic Scoping: Build and maintain a comprehensive roadmap of customer improvement initiatives. You will be responsible for forecasting the retention impact of these projects and prioritizing them based on business value.
- Master Cross-Functional Stakeholder Management: Navigate a complex organizational structure to align different teams behind a unified customer vision, ensuring that "Customer First" isn't just a slogan, but a strategy.
- Bridge Operational & Financial Results: Much like an FP&A; partner, you will bridge the gap between operational performance (e.g., delivery accuracy, food quality) and financial outcomes like Lifetime Value (LTV).
- All other duties, as assigned.

Qualifications





- 6+ years of professional experience in Product Management, Customer Experience (CX) Strategy, Management Consulting, or Marketing Analytics.
- 4-year degree in Business, Psychology, Statistics, or a related field; an MBA is a plus.
- A proven track record of using data to drive retention improvements or product roadmaps.
- Advanced proficiency in data visualization and a strong comfort level with SQL or Python to extract your own insights.
- Experience with NPS and Voice of the Customer (VoC) metrics.
- Strong financial acumen: You understand how a 1% shift in retention impacts the bottom line and can speak "Finance" just as well as "Customer."
- You are:
- A strong communicator: You can tell a story with data that makes stakeholders want to take action.
- A critical thinker: You look past the "what" to find the "why" behind customer behavior.
- Emotionally Intelligent: You can empathize with the customer while remaining objective and data-driven.
- A proactive problem-solver: You don’t just report on friction; you design the solution to smooth it out.
- Collaborative: You thrive on working across departments to get big projects across the finish line.

Benefits

- Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits and 50% off weekly Factor meal box.
- Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app, and 25% discount on GoodLife fitness memberships.
- Vacation & PTO – Generous vacation and PTO to help you create a good work-life balance.




- Family Benefits – A parental leave top-up program for expectant parents.
- Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through an L&D; fund.
- Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun.
- Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to diversity, equity & inclusion.
- Food Puns – This one is kind of a big dill if you haven’t already noticed. We even have punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential for doing your best work while balancing personal and life needs. We offer remote work flexibility, and the chance to interact and collaborate in the office to create a great employee experience. Flexible Hybrid means a minimum of 2 days in office per week, with most teams in office between 2‑3 days a week.

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (e.g., peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. While these tools assist our workflow, all final selection decisions are made by our hiring team. This is a posting for an existing vacancy. We are actively seeking to fill this position. Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.

Location & Pay

Toronto, ON – Pay Range $95,000—$105,000 CAD

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Apply on Kit Job: kitjob.ca/job/2fsaqh

📌 Manager, Product Strategy (Toronto)
🏢 HelloFresh
📍 Toronto