Lead B2B product marketing initiatives as a Senior Product Marketing Manager. Utilize deep buyer insights and competitive analysis to shape compelling narratives and optimize go-to-market strategies.
This role requires 8+ years of experience in SaaS product marketing, ideally within finance or fintech sectors. You will collaborate cross-functionally across teams to enhance marketing data usage and execute strategic product launches. Excelling as the voice of the customer, you will develop sales enablement materials and own analyst relations to align messaging with product strategies.
Key Responsibilities:
• Craft compelling product narratives and positioning
• Optimize marketing data and determine GTM routes
• Develop sales enablement resources like decks and demos
• Manage Analyst Relations strategy and build connections
• Collaborate cross-functionally to drive product success
Requirements:
• 8+ years in B2B SaaS product marketing
• Bachelor's degree or equivalent experience
• Robust communication and analytical skills
• Demonstrated execution of GTM strategies
• Customer empathy and collaboration abilities
Drive product marketing success with your expertise in B2B SaaS, ensuring impactful messaging and effective sales enablement.
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Apply on Kit Job: kitjob.ca/job/2fsadn
📌 B Product Marketing Specialist (Toronto)
🏢 Tipalti
📍 Toronto
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