Lead a dynamic product marketing team focused on Workplace Benefits & Retirement. Drive impactful marketing initiatives that enhance brand positioning and customer engagement while delivering best-in-class experiences.
This senior leadership role requires strategic insight and experience in product marketing. You will develop a high-performing marketing team, establish effective operational practices, and shape marketing strategies based on customer insights. Focus on go-to-market tactics that align with business goals and foster collaboration across various departments.
Key Responsibilities:
• Lead and develop an effective marketing team
• Shape product marketing strategy and positioning
• Drive go-to-market strategies for product launches
• Establish best practices for marketing effectiveness
• Foster cross-functional partnerships and influence leaders
Requirements:
• 7–10 years of marketing leadership experience
• Degree in Marketing, Business, or Communications
• Expertise in product marketing and multi-channel activation
• Financial services industry experience preferred
• Strong strategic and cooperative thinking skills
Take the lead in transforming Workplace Benefits & Retirement marketing with innovative strategies and a customer-first approach.
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Apply on Kit Job: kitjob.ca/job/2fs9se
📌 Director of Product Marketing Strategy (Winnipeg)
🏢 Canada Life
📍 Winnipeg
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