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Salesforce Marketing Cloud Engagement SpecialistSome roles are about running campaigns. This one is about rebuilding and elevating a CRM ecosystem to a higher standard of performance and technical maturity.We are looking for a Salesforce Marketing Cloud specialist who can go beyond execution. We are looking for someone who has a deep understanding of architecture, data, and automation, and can effectively translate CRM strategy into measurable revenue impact.This role sits at the heart of a broader Salesforce transformation, where Marketing Cloud is evolving into a more complex, more integrated, and more data-driven environment than initially designed.The roleReporting to a senior Growth & Performance leader, you will take ownership of the Marketing Cloud Engagement platform and be responsible for:Designing, building, and optimizing automated customer journeys (retention, upsell, reactivation)Developing and maintaining advanced segmentation logic using SQL and data extensionsImplementing personalized dynamic content using AMPscriptEnsuring platform scalability, governance, and data qualityMaintaining and improving integrations with Service Cloud, Data Cloud, and data warehouse environmentsTranslating CRM and customer strategy into robust technical implementations that drive performanceIt's significant to understand that this is a hands-on technical role, and not a campaign coordination position.Why this role is differentYou would be joining a Salesforce Marketing Cloud environment undergoing significant rework and evolution.We have a real need for deep technical expertise beyond standard platform usage, and a strong focus on performance, testing, iteration,



and revenue impact.This is the opportunity to redefine how journeys, segmentation, and automation are structured. You will not just operate the platform, you will reshape it entirely.Your DNA - what makes you stand outYou have a minimum 3 years of hands-on Salesforce Marketing Cloud (Engagement) experience.Your day to day tech stack ideally includes Journey Builder, Automation Studio, SQL for segmentation and data extension logic and AMPscript for personalization.You also have a solid understanding of...Contact Builder and Marketing Cloud data architectureEmail deliverability best practicesSalesforce ecosystem integrations (Service Cloud, Data Cloud)You have already operated in a complex, evolving technical environment and ideally have relevant experience with migration, restructuring, or heavily customized environments.Working modelOn-site role (5 days per week) with 1 day remote flexibility. Close collaboration with both technical and operational teams.Bilingual (English/French) preferred, but English-only profiles may be considered.What success looks like in the first monthsYou have a deep understanding and audit of the current Marketing Cloud setup.You deliver robust, scalable journeys and segmentation logic.You are capable of identifying and executing performance improvements.You have initiatied a clear shift toward a more data-driven, structured, and scalable CRM approach. The profile that succeeds with us herethis role is built for someone who:Is uncomfortable with poorly structured CRM environments and wants to fix them.Thinks in terms of data models, logic, and system design.Enjoys solving technical complexity, not avoiding it.Measures success through impact, performance, and scalability.

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📌 Freelance Salesforce Marketing Cloud Specialist (Toronto)
🏢 Humanify
📍 Toronto