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**Position Title:**Senior Communications Officer - Social Media Marketing Specialist (English Services) (Telework/Hybrid)**Status of Employment:**Permanent**Position Language Requirement:**English**Language Skills:**English (First Official Language), English (Reading), English (Speaking), English (Writing)**Work at CBC/Radio-Canada**At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. **Unposting Date:** :59 PM### **This role is a hybrid work arrangement. Work schedule to be discussed with the hiring Manager according to the guidelines defined by the department.**The CBC’s Social and Digital Content Marketing team is looking for an experienced and innovative social media marketer to help cultivate deeper connections with Canadians on our social channels.**Your role**The ideal candidate is a rare mix of creative visionary and disciplined strategist—someone who understands the cultural power of a meme just as well as the logic of a spreadsheet. Rather than waiting for direction, you possess an intuitive grasp of the digital space and take the initiative to elevate our content and refine our systems. Even in the whirlwind of a fast-paced media environment, your reputation is built on staying organized and calm under pressure. You bring a deep-seated passion for CBC’s mission and a mastery of how to engage audiences on the airwaves and online.Reporting to the Social Marketing Manager, and working with the larger team of producers and art directors, you will plan, research and execute social media marketing strategies in support of CBC programming and brand campaigns through digital platforms, with a specific focus on engaging audiences on Instagram, TikTok and YouTube. You value diversity of thought and experience and thrive in a work culture that is inclusive and respectful.**Responsibilities include:*** Research,



develop and execute social media campaigns to drive engagement and foster growth across the CBC social channels on Instagram, TikTok and YouTube.* Manage influencer campaigns from outreach to creative review and reporting.* Optimize the team’s content calendar and work with both internal and external stakeholders to bring the best of CBC content to social platforms.* Curate, organize, write, package and publish content on social platforms.* Leads community engagement efforts to foster meaningful interactions and growth of our digital audience.* Along with the team and marketing partners, develops and implements strategies to engage current audiences, create tailored online experiences, and explore social media strategies for emerging platforms.* Report on campaigns and always-on content performance.* Pitch social content ideas and provide meaningful feedback on social content produced by team members and stakeholders.* Occasional travel and work on evenings and weekends.**Skills and experience for success in this role:*** Diploma or certificate in Communications, Public Relations, or Marketing (specifically digital and social media), or an equivalent combination of education, training, and experience.* Minimum of five years of working in digital or social media marketing with direct experience demonstrating superior writing and presentation skills.* A data-driven mindset with the ability to translate complex social analytics into actionable insights that optimize future creative and content strategy.* A proven ability to stay calm and organized while managing multiple projects simultaneously under the pressure of tight deadlines.* Active and engaged on multiple digital platforms,



such as Instagram, TikTok, and YouTube; ability to recognize content opportunities is vital.* Knowledge of and experience working with top influencers.* Experience leading community management for brand social accounts.* Knowledge of and affinity for CBC programming and brand.Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.As part of our recruitment process, candidates who advance to the nextstep will be asked to complete a background check. This includes: * A mandatory Criminal record check.* Other background checks may be conducted based on the operational requirements of the position.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.**Primary Location:**Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7**Number of Openings:**1**Work Schedule:**Full time
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📌 Senior Communications Officer - Social Media Marketing Specialist (English Services) (Telework/[...] (Toronto)
🏢 Radio Canada International
📍 Toronto