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Title: Senior Manager, Loyalty Engagement (Toronto, ON)

Requisition ID:
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Senior Manager, Loyalty Engagement - Toronto, ON

Leads the development and execution of loyalty engagement and acquisition initiatives, with a specific focus on partner-led growth. The role is accountable for driving measurable customer outcomes through consortium partners, including ownership and delivery of the Empire Net New Shopper Commitment for BNS, while ensuring strategies and initiatives are executed in compliance with governing regulations, internal policies, and procedures.

Is this role right for you? In this role, you will:

Drive Loyalty Engagement & Acquisition

Own and execute loyalty engagement and acquisition strategies that increase customer activation, frequency, and retention across priority partner channels.

Leverage analytics and insights, in partnership with Data & Analytics teams, to optimize performance and inform continuous improvement.

Monitor initiative performance against KPIs and adjust tactics to maximize customer and business impact.

Empire Partner Leadership & Net Current Shopper Commitment Ownership

Serve as the primary owner of the Empire Net New Shopper Commitment for BNS, accountable for strategy, delivery, performance tracking, and results.

Lead end-to-end planning and execution of Empire loyalty initiatives, ensuring alignment to enterprise acquisition objectives and partner commitments.

Partner closely with Empire stakeholders and internal BNS teams to drive net new customer growth, engagement,



and value realization.

Campaign Execution & Business Line Enablement

Lead the design and delivery of loyalty-led campaigns, ensuring alignment with business priorities and customer needs.

Support business lines with clear, compelling loyalty value propositions, client communications, and executional excellence.

Translate strategy into executable roadmaps and briefs for internal delivery teams.

Stakeholder & Partner Collaboration

Act as a key day-to-day liaison between internal stakeholders (Marketing, BNS, D&A;, Technology, Risk) and external partners.

Provide subject matter expertise on loyalty best practices, partner-led acquisition, and engagement optimization.

Ensure stakeholder alignment, timely decision-making, and effective issue resolution.

Risk, Governance & Controls

Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.

Ensure initiatives comply with Scotiabank’s Values, Code of Conduct, Global Sales Principles, and all operational, compliance, AML/ATF/sanctions, privacy, and conduct risk requirements. Maintain strong business controls and documentation across all owned initiatives.





Create an environment that drives high performance, accountability, and continuous improvement.

Coach, develop, and motivate direct reports through clear goal-setting, feedback, and development planning.

Foster an inclusive, collaborative culture aligned to enterprise values and strategy.

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:

- Proven experience in loyalty marketing, customer engagement, or related fields.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Experience working with consortium or multi-partner programs is an asset.
- Strategic thinker with a track record of driving measurable results.

What's in it for you?

- The opportunity to join a forward-thinking organization where you are surrounded by a collaborative team of innovative thinkers.
- A competitive compensation and benefits package.
- An organization committed to making a difference in our communities– for you and our clients.
- You can expect to be recognized and rewarded for high-performance. You’ll be supported by leadership through meaningful development conversations that enable faster advancement and internal training to support your growth and development.
- You’ll receive clear, transparent criteria to progress in your career.

Working Conditions

- Work in a standard office-based environment; non-standard hours are a common occurrence.

Location: Toronto, ON

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Apply on Kit Job: kitjob.ca/job/2fs36d

📌 Senior Manager, Loyalty Engagement (Toronto, ON)
🏢 Scotiabank
📍 Toronto