Apply on Kit Job: kitjob.ca/job/2fs2uc

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work‑life balance and provide opportunities for career growth.

OVERVIEW

Build What’s Next In Health And Wellbeing.

At Alberta Blue Cross®, we’re proud of the trust we’ve earned with our members, customers and communities we serve. As their needs evolve, so do we. We are reimagining how benefits, health and wellness show up in people’s lives, making them simpler, more human, and more impactful.

THE ROLE

Reporting the Vice President, Marketing and Product, you'll play a pivotal role in shaping and executing a comprehensive product strategy, operating model and roadmap to drive growth across our diverse group of customers.

WHAT YOU WILL DO

Set product direction

- Build and own a clear, compelling product strategy and roadmap.
- Define where we play and how we win in a changing market.
- Translate customer insight, market signals and data into a clear strategic direction.

Lead innovation that matters

- Identify unmet needs across the health and wellness ecosystem.
- Bring new products, services and partnerships to life.
- Test, learn and iterate quickly while scaling what works.

Own the full product lifecycle

- Lead end‑to‑end product lifecycle management.
- Prioritize initiatives based on value, impact and strategic fit.
- Continuously improve performance,



adoption and customer experience.

Partner To Deliver Exceptional Experiences

- Partner with Digital Product and Technology teams to bring product strategy to life in a shared ownership model.
- Influence the end‑to‑end member and customer experience across digital touchpoints.
- Align on priorities, roadmaps and measurable outcomes.
- Ensure business, customer and experience goals are fully integrated.

Bring products to market with impact

- Define and lead the go‑to‑market strategy and approach, partnering with cross‑functional teams.
- Partner with the Market Development team to pilot and evaluate recent product offerings for scalability and commercialization.
- Partner with Marketing & Brand to sharpen messaging and storytelling.
- Enable Sales teams with the insights and tools they need to win.

Stay ahead of the market

- Build deep understanding of competitors, trends and disruption.
- Translate insights into strategic advantage.
- Anticipate where the industry is going—and move early.

Lead and elevate the product organization

- Lead, coach and develop a team of seasoned product managers and product leaders.
- Set a clear product operating model, expectations and standards for excellence.
- Drive alignment, focus and accountability across multiple product lines and initiatives.
- Elevate product capability and discipline across the organization,



embedding strong customer‑focused thinking and discipline.
- Act as a senior leader and mentor, building bench strength and future product leadership.

WHAT YOU WILL HAVE

- 10+ years of experience leading product strategy and teams.
- A proven track record of building and launching products that drive meaningful impact.
- Experience in health, benefits, insurance or in digital‑first platform or technology‑driven environments (all considered strong assets).
- Experience bringing modern product practices into established or complex organizations.
- Experience working in cross‑functional product models with digital, design and technology teams.
- Demonstrated success leading and developing high‑performing product teams, including senior individual contributors and people leaders.
- Strong commercial acumen—you understand growth, value creation and trade‑offs.
- Confidence working across senior stakeholders and influencing direction.
- A mindset that blends innovation with pragmatism and a strong customer‑focus.

WHY THIS ROLE MATTERS

Alberta Blue Cross® is at a pivotal moment. Expectations around health and wellness are shifting and customers are seeking more personalized, integrated solutions that help them live well through all of life’s meaningful moments.

This role is about helping us meet that moment.

You’ll shape products that deliver on that ambition while helping evolve a trusted Canadian brand into its next chapter.

WHY JOIN US

- Shape and lead a dynamic, modern product team.
- Work in a collaborative, purpose‑driven and cutting-edge setting.
- Earn a market-competitive salary with a modern benefits package.
- Maintain flexibility while working in a hybrid environment.

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Apply on Kit Job: kitjob.ca/job/2fs2uc

📌 Director, Product – Marketing & Product (Edmonton)
🏢 Alberta Blue Cross
📍 Edmonton