Elevate customer engagement in financial services as a Director of Credit Cards Lifecycle. Focus on strategic oversight of engagement initiatives and marketing campaigns to drive profitability and enhance customer loyalty.
This senior role leads initiatives aimed at improving the customer lifecycle across credit card products. You will create innovative strategies utilizing data-driven insights and cross-functional collaboration to refine user experiences. Key responsibilities include overseeing full customer journey management, from onboarding to win-back, while ensuring operations align with business goals and customer needs.
Key Responsibilities:
• Oversee end-to-end customer lifecycle strategies
• Drive marketing campaigns for customer engagement
• Collaborate with cross-functional stakeholders
• Champion continuous improvement initiatives
• Monitor key performance indicators for success
Requirements:
• 10+ years in financial services, preferably credit cards
• Proven leadership in managing high-performing teams
• Strong expertise in customer lifecycle management
• Experience with data-driven marketing strategies
• Knowledge of Canadian financial regulations
Lead the transformation of customer interactions and drive growth through creative engagement initiatives.
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Apply on Kit Job: kitjob.ca/job/2frzfp
📌 Credit Card Lifecycle Strategy Director (Toronto)
🏢 Scotiabank
📍 Toronto
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