Apply on Kit Job: kitjob.ca/job/2fryya

Overview

Wattpad’s vision is to entertain and connect the world through stories. The Head of Programmatic & AdTech will lead the transformation of our ad tech into a high‑performance revenue engine, designing and implementing strategies to drive global advertising revenue.

What You’ll Do:

- Drive Wattpad’s ad tech investment decisions and strategy to maximize revenue from our global users.
- Work with product to transform our ad stack to meet or exceed industry standards.
- Influence the product roadmap to enable our programmatic and sales teams to meet or exceed their revenue targets.

- Grow Wattpad’s advertising revenue across all platforms in collaboration with Programmatic Business Operations, Direct Sales, Product and Engineering:

- Continuously evaluate current ad tech partners and programmatic stack and drive investments to evolve our programmatic offering.
- Lead efforts to identify and onboard new revenue partners, including contract negotiations, financial and operational processes.
- Explore new advertising revenue opportunities across Wattpad.

- Lead operational functions of Wattpad’s programmatic advertising business .

- Manage the Programmatic & Ad Operations team (traffickers and analysts).
- Ensure adherence to global compliance related to advertising.
- Optimize Wattpad’s programmatic stack, SSP relationships, and inventory pricing strategy.
- Forecast and manage display ad inventory.
- Report performance and optimizations to leadership.

- Manage SSP and Programmatic Partnerships .

- Escalation point for engineering, tech, & partner troubleshooting.
- Assist with invoicing,



billing, payment disputes, and collections for strategic partnership advertisers.

Required Qualifications:

- Deep experience on the publisher‑side of programmatic and direct advertising in a content industry.
- Experience with online ad serving, SSPs, and programmatic systems.
- Experience creating and executing advertising monetization strategies.
- Experience managing cross‑functional teams.
- Strong analytical and quantitative skills to interpret data and produce actionable recommendations.
- Deep understanding of the programmatic landscape, industry trends, and competition.
- Extensive connections in the AdOps landscape (e.g., IAB, TTD, Unity, Magnite).
- Excellent communication and interpersonal skills for partner conversations.
- Proven ability to thrive in a fast‑paced environment and meet tight deadlines.

Salary and Benefits

$160,000 - $190,000 annually (CAD). This position qualifies for the full suite of benefits.

Benefits

- Career development and mentorship.
- Top industry health perks, including vision and dental.
- Health/wellness account.
- RRSP contributions (Canada) / 401(k) contributions (USA).
- Generous vacation and maternity/parental leave top‑up.
- Corporate gym membership discounts for employees and families.
- Hybrid work model with flexibility to work from anywhere.
- Winter break shutdown.

EEO Statement

Wattpad is an equal opportunity employer. We do not discriminate. Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request.

#J-18808-Ljbffr

Apply on Kit Job: kitjob.ca/job/2fryya

📌 Head of Programmatic & AdTech (Toronto)
🏢 WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)
📍 Toronto