Performance Marketing Manager I (Toronto)

Performance Marketing Manager I (Toronto)

17 Apr
|
Scopely
|
Toronto

17 Apr

Scopely

Toronto

Scopely is looking for aPerformance Marketing Manager Ito join our User Acquisition team in Canada on a remote basis!At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always‑changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.What You’ll DoYou will work with the Marvel Strike Force GameIndependently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitabilityStrategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much moreLocate, negotiate and develop creative and innovative solutions for acquisitionGrow and manage marketing partnerships for UA efforts across the globeDesign and execute A/B & multivariate testing and present results to related teamsContribute winning ad creative ideas and run creative testing,



working closely with Marketing to execute on breakthrough creative strategies to attract new usersWork cross‑functionally with product, ads, data, and creative teams to grow the portfolio and business through full‑view lifecycle marketingBe an expert in UA with key knowledge in order to lead a teamRaise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodologyProactively source new partners to diversify portfolioAbility to present and speak in front of leadership stakeholders from varying functionsWhat We’re Looking ForBA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field1‑3 years of experience in media buying / user acquisition / performance marketing.A hunger to be at the forefront of the mobile advertising space and the mobile app marketCreative problem solving acumen, as well as analytical rigor to verify or invalidate assumptionsStrong analytical skills and attention to detailProven ability to effectively communicate with cross‑functional teamsPrefer candidates with direct previous experience in mobile user acquisition.



Hands‑on experience with Facebook Ads and/or Google Ads is a plusUnderstanding of funnel conversion metrics, retention rates and LTV predictions preferredDeep understanding of our data architecture and tech stack, and be able to communicate effectively with data teamsLooks for external emerging trendsAbility to self‑reflect, take feedback and create a personal improvement planAbility to follow‑up on tasks and action items with no or little oversightStrong proficiency with Excel requiredAt Scopely, we create games for everyone – and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure! We welcome applications from people with disabilities, and should you require accommodations during the application process, please contact For candidates in British Columbia, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement perks, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job‑related knowledge, skills, and experience.British Columbia Annual Salary Range$80,000 - $105,000 CADNotice to Candidates: Scopely will never request

📌 Performance Marketing Manager I (Toronto)
🏢 Scopely
📍 Toronto

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