Transform customer acquisition as a Growth Marketing Media Strategy Lead.
Craft integrated media campaigns guided by strategic insights, targeting effectiveness, and performance outcomes to drive business growth.
This leadership position demands expertise in developing holistic media strategies that resonate across various channels.
Collaborate with Marketing Planning teams and media agencies to align on strategic frameworks and channel mixes.
Your goal is to ensure effective messaging and customer experiences that elevate the brand's presence in the marketplace.
Key Responsibilities:
• Design integrated media strategies for customer growth
• Partner with media agency for strategic direction
• Collaborate with internal teams for seamless integration
• Utilize data to drive campaign performance analysis
• Provide strategic recommendations to stakeholders
Requirements:
• 4-6+ years in integrated media planning or strategy
• Comprehensive understanding of media channels
• Proven ability to turn insights into actionable strategies
• Experience in managing media agencies
• Excellent analytical and presentation skills
Lead creative marketing initiatives that integrate strategic insights across channels for impactful customer engagements.
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Apply on Kit Job: kitjob.ca/job/2fikaf
📌 Growth Marketing Media Strategy Lead (Toronto)
🏢 Scotiabank
📍 Toronto
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