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Overview

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

About Our Client:

Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification.

Role Overview :

Our client is looking for a Growth Marketing Lead to build and scale their marketing growth engine using AI-driven marketing systems, SEO/AEO/GEO, paid acquisition, automation, and viral growth strategies .

This position will own customer acquisition and marketing growth across organic, paid, and automated channels .

This role requires a data-driven strategist and operator capable of designing scalable growth systems using AI, automation, and performance marketing .

You will lead initiatives across:

- SEO / AEO / GEO
- Paid Ads
- Viral marketing campaigns
- Social media growth

Key Responsibilities:

- Develop and execute Company's overall growth marketing strategy
- Drive scalable customer acquisition through organic, paid, and outbound channels
- Identify and prioritize high-impact growth opportunities
- Lead company's search visibility strategy across traditional search and AI search engines
- Implement scalable SEO topical authority frameworks
- Optimize content for:
- Google Search
- LLM citation systems
- Develop content clusters, internal linking structures, and search growth strategies

Paid Acquisition:

- Strategize and execute paid acquisition campaigns across:
- Google Ads
- LinkedIn Ads




- Meta Ads
- Reddit Ads
- YouTube Ads
- Manage and optimize marketing budgets
- Continuously improve: CPA/MQL/CPL/Pipeline contribution/ROAS

AI-Driven Marketing Execution:

- Utilize AI tools to scale marketing operations and productivity
- Content research
- Competitive analysis
- Market research
- Be highly proficient in modern AI tools such as: Claude/ChatGPT/Gemini/Nano Banana
- Identify and adopt emerging AI tools to improve marketing efficiency

Marketing Automation & Workflow Systems:

- Design and implement automated marketing workflows
- Streamline marketing execution using automation tools
- Build scalable systems for:

- Reporting and analytics

- Design and implement automated outbound marketing systems
- Build outbound campaigns across: LinkedIn/ Email/ CRM automation
- Optimize outbound funnels for lead generation and pipeline growth

Viral Marketing & Campaigns:

- Conceptualize and launch high-impact viral marketing campaigns
- Develop creative campaigns that drive brand awareness and organic reach
- Identify opportunities for growth loops and viral distribution

Organic Social Growth:





- Develop strategies to grow company's organic social presence
- Execute content strategies across platforms such as: LinkedIn/X (Twitter)/ YouTube/ Emerging platforms
- Drive audience growth, engagement, and brand visibility
- Design and run growth experiments across marketing channels
- Test messaging, landing pages, ad creative, and funnels
- Continuously optimize performance through data-driven experimentation

Analytics & Performance Tracking:

- Track and analyze key marketing metrics including:
- Traffic growth
- Customer acquisition cost
- Provide regular reports and insights to leadership

Required Qualifications

- 5+ years of experience in growth marketing, performance marketing, or demand generation
- Experience in B2B SaaS marketing
- Proven expertise in: SEO / organic growth/ Paid acquisition/ Marketing automation
- Strong understanding of AI-driven marketing tools and workflows
- Experience building scalable marketing systems
- Solid analytical and data-driven mindset

Preferred Qualifications

- Experience implementing AEO / GEO strategies
- Experience building AI-powered marketing workflows
- Experience scaling high-growth SaaS companies
- Familiarity with modern marketing tech stacks

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process.

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Required Skill Profession

Other General

Apply on Kit Job: kitjob.ca/job/2fhkfn

📌 Growth Marketing Lead (Quebec City)
🏢 TopHat HR
📍 Quebec City