Apply on Kit Job: kitjob.ca/job/2eunrr

Elevate brand performance as a seasoned VP of Marketing. Oversee product development, commercialization, and strategic marketing to enhance market share and drive retail success in the cannabis industry. In this senior marketing leadership role, you will manage end-to-end marketing for multiple brands, ensuring brand architecture, product strategy, and packaging standards align with business objectives.

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Focused on driving operational discipline, you will lead your team in executing high-quality marketing plans, fostering innovation, and enhancing consumer engagement across channels. Key Responsibilities:

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- Own brand strategy and architecture for the portfolio
- Lead product commercialization from concept to launch
- Drive packaging strategy and ensure compliance




- Develop trade marketing plans to boost sell-through
- Oversee creative operations and social media strategies Requirements:
- 10+ years of marketing leadership in CPG
- Proven record in brand building for retail success
- Experience in innovation and launch execution
- Bilingual in French and English is essential
- Robust cross-functional collaboration skills Leverage your expertise in marketing to shape a disciplined commercialization process, enhancing brand equity and increasing engagement in the cannabis sector.

Apply on Kit Job: kitjob.ca/job/2eunrr

📌 Senior Marketing Leader Driving Brand Excellence and Execution (Montreal)
🏢 Cannara Biotech
📍 Montreal