Apply on Kit Job: kitjob.ca/job/2eudvw

Pay rate Range- $40/hr. - $43/hr.

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Fully Onsite

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Job Description:

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Mandate:

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The Senior Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward.

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Working with Leads Management, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders.

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This is a quick-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.

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What you will be doing:

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A. Develop and execute direct to consumer campaigns:

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- Review and analyze campaign business requirements and produce Technical Implementation Plans
- Prepare customer lists with campaign management toolset to meet the requirements of documented technical requirements
- Build potentially recurring campaigns with automation in mind and automate campaigns as required
- Identify issues and make recommendations for campaign improvement
- Manage project timelines and key deliverable dates
- Establish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Production Manager, Leads Manager, Measurement Analysts and Product & Marketing business partners
- Conduct campaign technical audits and review data output to ensure accuracy

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B. Process management

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- Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendors
- Ensure campaign requirements have documented business partner approval prior to file development and execution.
- Make recommendations to streamline, enhance and improve overall operations
- Engage in knowledge transfer with other Campaign Analysts to ensure projects are transferable
- Trouble shoot critical issues, as required, to ensure the lead generation cycle remains on track and provide required support to Campaign Managers
- Contribute to campaign definition documentation and template library to support standardization of customer data extracts
- Act as a project leader for small to medium sized projects

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What we are looking for:

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Knowledge:

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- Minimum 3 years of campaign or database marketing experience
- Working knowledge of customer relationship management, campaign design and development
- Solid and proven background in business process improvement
- Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
- Knowledge of financial services industry preferred

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Skills:

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- High level of proficiency in SAS, SQL, Unica Campaign or equivalent
- Can translate business strategies into technical requirements
- In-depth analytical and problem solving skills
- Possess excellent interpersonal skills, and have proven written and verbal communication skills
- Solid organizational and time management skills and ability to multi-task
- Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment
- Manage expectations and multiple complex projects simultaneously

Apply on Kit Job: kitjob.ca/job/2eudvw

📌 Campaign Analyst (Saguenay)
🏢 Intelliswift - An LTTS
📍 Saguenay