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Company Description

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Dakota Prep is committed to empowering individuals to build successful careers in the trades by providing innovative and impactful digital exam preparation tools. Through our mobile apps, we focus on helping students improve in areas critical for passing their trade exams and advancing to journeyman status. Since inception, we have supported over 20,000 students from 50+ schools in U.S. and Canada.

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About the Role

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We're looking for a Head of Growth to own revenue and user growth across our exam prep apps. This is a high-ownership role where you'll set the strategy, run the experiments, and drive outcomes. If you thrive in environments where you have real autonomy and can see the direct impact of your work, this is for you.

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We're a lean, fast-moving team that tests quickly, doubles down on what's working, and cuts what isn't. We care deeply about sustainable growth; we won't chase channels that don't pay back, and we won't paper over weak economics.

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We are looking for growth generalist, not a marketing person. You've grown B2C digital products through channels that don't require a spend line - SEO, content, referral, ASO, partnerships - and you've moved in-product metrics like trial-to-paid conversion and early churn. You own acquisition metrics like CAC and channel payback, but also product metrics like activation, churn,



conversion and revenue.

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What You'll Do

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- Own the full growth funnel from awareness through activation to retention
- Actively improve activation & conversion rates and reduce churn
- Identify, test, and scale acquisition channels with sustainable unit economics
- Build and maintain a clear experimentation framework — what to scale, what to kill, and why
- Own on the metrics that matter: revenue, CAC, activation, conversion, churn and channel-level performance

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What We're Looking For

- A true growth generalist with both product and marketing experience — for example, you've driven purchase conversion and activation improvements in-product, and scaled distribution channels like content marketing or referral programs.
- Comfortable with ambiguity, accountable to top-line metrics, and able to work autonomously in a lean team environment.
- Proven experience driving significant growth in a B2C subscription digital product.
- Strong analytical instincts; you're comfortable in the data and can turn findings into action
- We move quick and expect high output - this is not a 9-to-5 role

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Offer

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- Competitive pay, equity and bonus structure
- Remote in Canada or US
- Able to sponsor from Canada to NYC after one year of employment

Apply on Kit Job: kitjob.ca/job/2eo35b

📌 Head of Growth (Delta)
🏢 Dakota Prep
📍 Delta