Chief Marketing Officer (CMO) [T-138]

Chief Marketing Officer (CMO) [T-138]

23 May
Koii Network
Halifax Regional Municipality

23 May

Koii Network

Halifax Regional Municipality

We are looking for a Marketing Director with experience in blockchain startups and a desire to contribute to the fast-paced world of DePIN. Someone who can help us increase our reach, generate leads, and increase the adoption of our world-class compute power solution by passive income seekers, AI-based startups and more.

Koii Network is a fast-growing AI Infrastructure startup, with a global team who have built a unique solution that gives enterprises and startups access to reliable & more affordable computing power while rewarding anyone in the world with a computer for supplying it.

We're looking to grow sales and adoption with a content marketing strategy, marketing campaign build-outs.

This is both strategy and deployment.

We're looking for someone who can wear both hats.

The position will be the primary driver of our marketing and will have significant responsibility in executing marketing campaigns.

Please Note: This position is NOT a traditional marketing position. If you have a traditional marketing/branding and PR background, please do NOT apply. This is also not a consulting job, please do not apply if you are interested in doing only strategy.

This is only for online content marketers, digital marketers, and direct response marketers. We'll build a team around you over time, but you must come ready to grind and build out campaigns. We need a marketing director with brains and muscle, strategy and execution.


- Full time position – 40 hours a week
- Flexible and location independent – can work from anywhere
- Must attend meetings during the AST work day

Ready to Join a Strong, Results-Focused Team to Deliver More Good to the World?

This is a special position and unique opportunity for the type of person that loves digital marketing,

enjoys the hard work and big rewards of startup culture, and a real thirst for personal and professional growth.

As our Marketing Director You Will Be Doing the Following

- Working side-by-side with the Executive team and Sales leadership to set global strategy for all marketing, including (but not limited to) content marketing, on-page and off-page SEO, email marketing, paid advertisements, and live events
- Leading quarterly planning sessions. Hosting weekly marketing calls. Joining the C-suite for yearly strategic planning
- You'll be the leader of our marketing team. You will support the team in meeting their job objectives, and supporting them in developing their skills. You will be accountable to making sure they get the work done
- Managing and scaling our current digital products and public launches from beginning to end.

- Finding new ways to leverage existing content and increase offers to our customer base. This means having a desire to know the pains of our market, so you can help us solve them
- Heavy emphasis on direct response marketing. We want to know explicitly which campaigns convert prospects to leads, then improve our poor-performing campaigns to generate more transformation and sales. We use Hubspot & Google Analytics, open to similar products
- Scheduling out the timelines of projects and ensuring execution. You'll need to understand the details of what's needed, so you can plan out the full project. We use Gitlab. We'll help you with this!
- Working closely with our internal team on launch strategy
- Improving and setting up sales funnels on our site and with Hubspot. You don't need to be a programmer,

but you need to become proficient with the click-to-build features of both services. We will get you started, but you'll need to put in the time to understand our tools
- Researching competitors and aggregating best practices and recommendations

Benefits Of This Role

- Autonomy to deliver results. We trust you with how you do the work, as long as it is done efficiently
- A C-suite team who will support and challenge you
- Extensive and advanced experience with nearly every aspect of digital marketing
- Hands on experience with digital marketing strategies – see what really works
- Access to a vast array of cutting edge, often expensive marketing tools
- Work from home
- Being part of a caring and motivated team


- Be results oriented. You are inspired and driven by growth metrics
- 1+ years in Web3

- 3+ years experience with marketing; specifically - we want to know about marketing campaigns you've managed and deployed. Be prepared to present your sales funnels, KPIs, ROIs, etc
- At least 1 year of experience leading a team. Bonus if you managed this team digitally
- Must be extremely good at digital marketing and direct response marketing.
- You are 100% behind our mission and vision
- Able to start immediately
- Able to backup your marketing genius with real math and metrics week-to-week
- Have a system for tracking the most relevant KPIs
- Extremely tech savvy and proficient in online apps and tools required to run an online business

Bonus… How to Stand Out!

A quick bonus (everyone loves a bonus!). Here are a few things we love

- People who are interested in blockchain technologies or enterprise sales
- Get ‘er done attitudes
- People who love to learn and research

- People who are curious and google things
- People who are passionate
- People who are honest


- Bachelor's degree in marketing, business, or a related field; MBA preferred
- Proven experience as a Chief Marketing Officer or a similar leadership role in a fast-paced environment
- Deep understanding of various marketing channels and techniques, including digital marketing, content marketing, and social media
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
- Demonstrated success in developing and executing marketing strategies that drive brand growth
- Excellent communication and leadership skills,

with the ability to inspire and motivate cross-functional teams
- Ability to thrive in a dynamic and collaborative work environment
- Proactive and self-motivated, with a strong sense of initiative and ownership

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