Social Media Manager - Q-995

Social Media Manager - Q-995

17 Nov
Lug Canada

17 Nov

Lug Canada


About Us: Lug was founded in 2005 with a simple goal to freshen up the luggage retail environment with fun, functional and colorful designs. Since then, the brand has continued to grow and blossom into a strong lifestyle brand that includes smart and stylish solutions for everything from work to play to active living every day - all in brilliant color. We are proud to have been featured on Oprah’s O-List for four consecutive years and named the Official Bag of the Screen Actors Guild awards from 2017-2020. In 2015, Lug launched with great success on QVC and has quickly become a key player in the fashion accessory category.

Do you enjoy being part of a team that listens, inspires,

and collaborates together to produce incredible solutions and results? Would you describe yourself as an excellent communicator, talented writer, and content driven social media expert? Do you like the idea of working from home for a top Fashion Brand? If this sounds like you, then we might be your perfect fit. We are looking for a Social Media & Public Relations Manager who can develop creative and innovative strategies and campaigns to drive consumer awareness and build unforgettable engagement with our fans across all social channels.

This position will be required to interact across different levels of technical, analytical, content creation, brand building know-how strategies, as well as strong communication and writing skills. You will be responsible for responding to and engaging with the Lug community, managing a consistent voice across social platforms, managing all external communication and managing the content and social calendar to ensuring that content is distributed on the right channels at the right time.

Job Type: Full-Time 40 hours per week - Work From Home


- Oversee community management across all social and sales platforms

- Directly interact with the brand’s community and encourage community participation through engagement tactics and posts across priority social channels, including Facebook, Instagram, Instagram Stories, TikTok and YouTube.

- Ensure “social voice” messaging & assets are on-brand, and consistent in terms of creativity, style, quality and tone of voice

- Inspire and drive innovation, curation, and best practice channel management for Lug's social channels with the aim of increasing brand awareness, audience engagement and website traffic.

- Field community comments and direct to appropriate person or department for feedback as needed


- Craft, edit, publish all day-to-day social media posts and stories across multiple channels

- Own editorial calendar and ensure all pertinent parties are aware of organic content publishing plans, campaign and paid effort results.

- Propose and execute new creative content initiatives to grow brand awareness and drive new users to and LugLive app

- Support prep for social content shoots as needed, such as reviewing shot lists against content calendar and organizing product shipments.

- In collaboration with Manager, help support planning, maintenance, and accurate execution of social content calendar, ensuring alignment with brand marketing calendar, influencer activations, product priorities, and channel-specific needs (ie e-commerce/retailer tagging, event/promotional support), with particular focus on Facebook, Instagram, Instagram Stories, TikTok and YouTube.

- Help support the content strategy and development plan for all owned channels, in collaboration with marketing and creative teams.

- Support social content creative briefings, in an effort to drive creative ideas and innovation, leveraging Brand Book, market insights, and competitive activity.

- Participate in messaging and planning discussions for product launches; become knowledgeable about the nuances of our retailers and platform.

- Understand the social media universe and stay current with social media trends, language, outlets, and resources to achieve the best performance on social platforms


- Partner with PR Coordinator to identify micro-influencers within the community, and opportunities to engage them.

- develop and lead influencer marketing strategies

- research and identify key influencers and build strong relationships with them

- Work with Manager to maximize impact & integration of paid & earned influencer partnerships across owned channels.

- Identify joint marketing opportunities by monitoring the social feeds of our customers, retailers, and partners, in addition to actively monitoring for mentions of Lug.


- Monitor, manage and evaluate performance, participation, and feedback on social media platforms. Responsible for day-to-day analytics, including daily tracking of various social metrics such as followers, engagement, and conversation.

- On a monthly basis, analyze performance across social media channels for insights and optimization. Evaluate and draw insights from data and translate into short & long-term recommendations to improve quality of future content creation and activities.

- Monitor, recommend, and gain approval for UGC content usage across social and ecommerce channels.

- Develop a framework for analyzing the effectiveness of our social media strategy and operationalize reporting through data to demonstrate how well we meet expectations.

- Responsible for creating and implementing industry leading social publishing best practices with engagement benchmarks for all social channels

- Perform regular social audits, pulling actionable data and recommendations to optimize app engagement and partner sharing.

- Conduct monthly reporting on social performance, engagement and KPIs

- Keep a constant finger on the pulse of social media trends in our industry, entertainment, consumer products, and sports that can encourage and drive our initiatives.

- Lead all performance reporting as needed across channels, platforms, and domains to identify areas of opportunity. Use analytic tools to track growth and success across social channels as well as manage weekly reporting for our internal teams.

- Manage social budget, tracking, financial reporting and forecasting of social investment to ensure maximum efficiency of content and monetization efforts.

- Advocate, support and help prioritize any technical requirements (utms, assets, tagging, etc.) for campaigns


- 3+ years experience in a specialized social or marketing role; experience working with retail brands/clients is a plus

- Proven experience developing impactful social media strategies

- A social media maven - authentically passionate about the field of social media and tapped into emerging channels and trends

- A great communicator with an ability to write excellent copy and communicate with ease

- Highly creative - known for your stand-out ideas

- Flexible and agile with a desire to work in a face-paced environment

- Strong business acumen with the ability to ensure social media strategy ladders up to Lug’s overall objectives

- Comfortable working with data, identifying meaningful trends, and turning them into action


- Access to a comprehensive benefits package with a focus on your total wellbeing

- Access to an EAP (Employee Assistance Program) for you and your immediate family

- Paid time off and additional holidays “Lug Days”

- Fitbit program: receive a free Fitbit and compete with colleagues on other fitness challenges

- On-site gym in our warehouse facility

- Remote position to work in the comfort of your own home

Job Types: Full-time, Permanent

Salary: Up to $60,000.00 per year


- Casual dress

- Dental care

- Employee assistance program

- Extended health care

- Paid time off

- RRSP match

- Store discount

- Vision care

- Wellness program

- Work from home


- 8 hour shift

- Day shift

- Monday to Friday

Application question(s):

- Are you willing to undergo a background check, in accordance with local law/regulations?

- Will you now or in the future require sponsorship for employment visa status?

- Are you legally authorized to work in Canada?

- Provide sample Social media accounts that you've managed in the past as part of your portfolio of work?


- Social Media Marketing: 3 years (required)

- Adobe: 1 year (preferred)

Work remotely:

- Yes

The original job offer can be found in Kit Job:

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