Job Description & Qualifications
WHO WE ARE:
Ford was built on the belief that freedom of movement drives human progress. As we look to the future and the changing needs of society, we are committed to becoming the world’s most trusted mobility company – delivering smart vehicles for a smart world. Join our team as we create tomorrow! We believe in putting people first, working together, and facing challenges head-on.
Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, products and services for every vocation, backed by technology and engineered to maximize uptime.
Ford Pro is a rapidly growing business with new evolving competencies within Ford Motor Company aiming to provide a true one-stop shop offering a full portfolio of vehicles (electrified and Internal combustion)
In this new role, the Ford Pro Marketing Manager is responsible for implementing the Ford Pro brand and its key components across multiple media platforms.
Position Key Deliverables & Responsibilities:
Manage the launch of the Ford Pro Brand in Canada
Responsible for all Ford Pro Marketing material including FordPro.ca/Fleet.ford.ca, Ford Pro customer survey (Sales & Service) and all new services offered by Ford Pro (Ford Pro Charging, Ford Pro Intelligence etc)
Work with Ford approved advertising agency to lead Ford Pro Canada’s digital marketing efforts
Canadian Lead within a cross-functional team to launch & maintain FordPro.ca and Champion the integrated CRM.
Support the growth of Wholesale parts sales to commercial customers.
Manage all budgets related to Ford Pro Marketing
Champion the marketing communications plans to all commercial fleet customers.
Liaise with global counterparts as required
WHAT YOU’LL NEED:
University degree (Successful candidates will be required to provide proof of degree completion for the highest level of education attained. If the degree was obtained from a school outside of Canada, an Education Credential Assessment report showing Canadian equivalency is also required.)
Previous Marketing Experience 5+ years.
Media Agency/Digital Marketing Experience
Previous analytical experience an asset
Bilingualism (French & English) an asset
Strong analytical abilities – ability to identify issues and opportunities and provide recommendations
Outstanding communication skills, both verbal and written
Ability to manage projects through cross-functional partners
Ability to set schedules; manage time and multiple priorities
Preferred working knowledge of PC software –Excel; Word; Powerpoint.
Ability to manage multiple priorities simultaneously
Self-starter with the ability to proactively take responsibility for key program milestones
Drive for results
We thank all applicants for their interest, but only those selected for an interview will be contacted.
Ford of Canada is an Equal Opportunity Employer and is committed to a culturally diverse workforce. Accommodations for applicants with disabilities throughout the recruitment, selection and / or assessment processes, where needed, are available upon request. Please inform Human Resources of the nature of any accommodation(s) that you may require.
Candidates for this position must be legally entitled to work in Canada. Ford Motor Company of Canada, Limited does not sponsor work permit applications.
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