Sr. Manager, Digital Analytics [E-229]

Sr. Manager, Digital Analytics [E-229]

01 Jul
Rogers Communications

01 Jul

Rogers Communications


At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Sr. Manager, Digital Analytics  

The Sr. Manager,

Digital Analytics is responsible for data analysis, performance insights, and story telling of our digital performance across Rogers for Business and Sports & Media services. Reporting to the Director, Digital Analytics, the successful candidate will help evolve our strategic plan to accelerate digital adoption and sales & service. You are a critical member of the growing Digital organization and will help drive strategic change working collaboratively with partners across Marketing, Operations, Commercial Strategy, Product, IT, Finance, and our traditional sales channels.

Who You Are:

The ideal candidate will draw from a wealth of previous experience in the following areas:

- You have a deep understanding of building strategic recommendations based on multiple sources of both primary and secondary data sources

- You thrive on ambiguity and have an ability to assess risks and opportunities from both data perspective and sales/service perspective

- You have strong business acumen and problem-solving skills

- Confident in manipulation, development and maintenance of data sources / tables / queries / scripts with a strong understanding of SAS, SQL, Python, Adobe, GA360

- You have excellent communication skills, executive presence, and proven analytics experience

- You are self motivated and thrive in environments where change is constant

- You are a leader and mentor

Core Responsibilities

- Data driven insights and analytics

- Commitment to a laser focused approach in reporting sales and service transactions, leveraging data for action-based recommendations

- Support ecommerce and product teams in building requirements to improve the digital experience

- Lead a team of data analysts to build a center of excellence in analytics and develop best practices for data driven insights

- Deliver on analytics projects from collecting stakeholder business requirements, formulating analytics approaches, and presenting meaningful results (e.g. data transformation, statistical model building, and visualization dashboard creation)

- Navigate through multiple data sources to manage online/offline analysis of the customer journey (from initial traffic source to final sale) and establish a clear understanding of customer behavior

- Lead audit of digital experience inclusive of both online and offline data sources

- Deliver data-driven proposals for optimizing on-site engagement and ecommerce metrics to drive incremental benefits for Digital sales and service 

- Lead development of market models for online sales and service output based on multiple factors, including traffic, online engagement, conversion

- Data support for online error tracking across all ecommerce flows

- Establish an environment of collaboration, cooperation and teamwork across Digital stakeholders, Marketing, Brand, and Product partners

- Channel planning and development

- Partner closely with the other members of Digital and R4B/RSM to ensure daily focus on current and upcoming initiatives, including stakeholders in marketing, operations, and business planning

- Deep dive on sales and service impacts from internal and external data to help inform mid to long-term online channel strategy 

- Online / offline analysis of customer behavior and segmentation tied to channel shaping initiatives

- Shape and prioritize incoming programs from multiple business units and support business case development for digital initiatives

- Ongoing

- Stay current on ecommerce changes from key competitors (telecom) and international companies / industries supporting an online channel

- Analyze and synthesize risks and opportunities and make recommendations regarding emerging industry trends specific to Digital sales and service

- Lead development of material for presentation or support in ELT presentations

- Support for senior and executive level discussions regarding data on online sales and service strategy

- Business support for telling Digital narrative around online and offline customer journey

- Mentorship and coaching for channel / product team


- 10+ years of professional experience in computer science, business, economics, or related program

- Demonstrated experience in using data mining, data science, and data visualization tools to solve business problems

- Excellent communicator with the ability to tell a story with data and adjust communication based on audience’s understanding of data

- Expert understanding of technology tools and data stacks with the ability to traverse complex systems, be inquisitive, and gain understanding of the data

- Strong scripting and programming skills in SAS, SQL, Python /R

- Ability to bridge understanding of technical infrastructure with business processes

- Know your way around digital related metrics and web analytics tools (i.e. Adobe Analytics, Google Analytics, etc)

- Ability to multi-task and re-prioritize completing deliverables with varying levels of priority

- Strong self-management, self-pacing, and organizational skills

- Thrives in an environment of constant change, unpredictability and ambiguity

- Excellent stakeholder management skills with demonstrated understanding of high-performing organizations

- Demonstrated ability to work across organizational departments and develop strong relationships across the company

- Demonstrated ability to manage financial elements of the business. Ability to measure, evaluate and act on financial and operational results

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON 

Travel Requirements: None

Posting Category/Function: Digital & Advertising & Analytics

Requisition ID: 237598

At Rogers Digital, our team doesn’t shy away from big ideas - we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we’re looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @

Together, we'll make more possible, and these six shared values guide and define our work:

1. Our people are at the heart of our success

2. Our customers come first. They inspire everything we do

3. We do what’s right, each and every day

4. We believe in the power of new ideas

5. We work as one team, with one vision

6. We give back to our communities and protect our environment

Posting Notes:  Digital Media

The original job offer can be found in Kit Job:

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