At Lowe’s Canada, over 26,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.
We operate or service some 470 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our Lowe’s, RONA, Reno-Depot, and Dick’s Lumber banners are always looking for dedicated employees to help meet the needs of all DIYers and contractors.
You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization.
Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.
So if you’re looking to do what you love, and to grow and evolve within our family-one of the best employers in Canada according to a recent Forbes survey-we could be perfect for each other.
Reporting to the Paid Media Marketing Manager, the Lowe’s Paid Social Media Specialist, will be responsible for managing, implementing, and executing Lowe’s Canada’s paid social tactics (From upper to lower funnel) The Paid Social Media Specialist will work in partnership with the Integrated Marketing, Brand and Content teams to review business goals and develop custom paid social advertising plans to meet Lowe’s Canada specific objectives. In collaboration with Lowe’s partner media agency, the specialist will also be responsible to manage social media campaign budget allocation, campaign performance optimizations based on clear KPIs, reporting and billing. The ability to present plans and post-mortems to key internal stakeholders is required.
Manages autonomously projects assigned by the Media Manager.
Build, grow and optimize paid media marketing programs through Paid Media Tactics.
Build briefs and source assets for ad creative required to support social campaigns.
Assists in creative brief development and approve go-to-market assets.
Identify opportunities and risks through reporting and analyzing data, implementing solutions, measuring actions, and tracking results.
Implement test & learn initiatives in key areas.
Manage relationships with Lowe’s Canada key stakeholders and partner media agencies.
Plan and post-mortem presentation
Stay up to date with industry trends and developments in digital marketing as well as consumer behavior.
Manage campaign billing.
The qualifications we are looking for
University degree or college diploma Marketing or Advertising.
3+ years previous work experience in digital marketing and/or advertising agency in paid social media is required to effectively fulfill the requirements of this position.
Knowledge of different Social Media Platforms (Facebook/IG, LinkedIn, Snapchat, Tik Tok)
Understanding of paid social media best practices.
Knowledge of shopping feed platform Feedonomics (an asset, but not required)
Good communication skills
* Fully bilingual, French and English in written and oral
Your benefits of working for Lowe’s Canada:
By joining the Lowe’s Canada family, you’ll enjoy many benefits, such as:
- A fitness centre, sports activities, and showers
- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as Starbucks and Tim Hortons coffee stations
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all Lowe’s Canada locations)
- Benefits: retirement savings plan, annual bonuses, stock purchase plan, student incentive program, etc.
- Flexible hours and remote working
- Electric car charging stations
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more!
The masculine generic is used without discrimination and only in order to simplify the text. Lowe’s Canada is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other status protected by law.
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