(M-094) Senior Manager, Integrated Marketing
(M-094) Senior Manager, Integrated Marketing
02 Feb
Hydro One Networks inc.
Toronto
41442 - Toronto - Regular - Ongoing
Hydro One is proud to be the largest electricity transmission and distribution provider in Ontario, serving nearly 1.4 million customers. We have a long history in the industry with our roots dating back over 110 years to 1906. Since then, we have worked to grow and evolve to meet the changing needs of our customers and communities across Ontario. Today, we’re focused on providing exceptional customer service and ensuring we are building safe communities where we live, work and play.
It’s an exciting time to join the team at Hydro One!
As the Senior Manager, Integrated Marketing, you will be responsible for leading Hydro One’s integrated marketing strategy,
customer marketing programs and digital marketing and creative strategies. An integral member of Marketing & Communications, this marketing professional is results-driven and customer-centric, helping to drive innovation as we build relationships with our customers through thoughtful marketing strategies. This role will support the creation and execution of strategies across all integrated marketing activities including digital, advertising, creative campaign development, promotions, events and much more.
Accountabilities
- Lead the development of an integrated Centre of Excellence for brand, marketing and creative and digital services
- Lead the creation of the brand strategy and strategic marketing plans for internal clients, corporate programs and external marketing campaigns
- Champion the implementation of our brand strategy through campaign creation and customer outreach initiatives that leverage market research and customer insights
- Support the development of the Integrated Marketing team through coaching and leadership to nurture a strong customer-focused culture and strategic mindset
- Work in collaboration with the entire Marketing and Communications team and other key stakeholders in the development of plans to increase customer satisfaction, brand perception and achieve business results through targeted campaigns using internal and external creative and digital properties
- Develop integrated digital and strategic marketing programs to support the business and Customer team in achieving their business objectives and defined KPIs
- Lead the development of marketing tools to advance customer engagement and shape customer behaviour using research to understand needs and preferences to inform campaign and program development
- Provide analytics research, design direction, and customer insights back to the Marketing and Communications team and various Lines of Business - to assist in meeting future needs of our customers and influence brand perception through creative and digital properties
- Lead the creative direction of UI/UX style guides for website, desktop, and mobile applications
- Oversee the production and on-site management of large customer events, conferences and other local marketing events
- Increased focus on streamlining processes, identifying organizational efficiencies, supporting cost savings and other business improvement opportunities
Knowledge and Experience
- 10+ years of strategic marketing, creative campaign development and management experience
- Exceptional business acumen, facilitation skills and talent development
- Proven track record in building relationships and communicating across stakeholders
- Advanced skills in strategy development, marketing methodologies, research best practices, campaign implementation, digital, creative design and measuring performance
At Hydro One we understand that the success and strength of our business rests with our people. When we develop their skills, we are investing in both their success and ours. To secure the best talent, we seek to create a workforce that reflects the diverse populations of the communities where we live and work and to create a culture based on safety, innovation and inclusiveness.
We are honoured to be recognized by Forbes in its list of Canada’s Best Employers for 2020.
Thank you for considering a career with Hydro One, we welcome applications from all qualified candidates. If you are having difficulty using our online application system and you need an accommodation due to a disability, please email [email protected] Hydro One will provide reasonable accommodation for qualified individuals with disabilities in the job application process.
Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.
Deadline: February 16, 2021
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