Brand Manager P-307

Brand Manager P-307

29 Jan
American Iron & Metal

29 Jan

American Iron & Metal


Company Description


Get ready to immerse yourself in a professional playground of cars.

Become our clients’ ally to provide the best customer service. At Kenny U-Pull, we adhere to high operational standards to maintain an organized and efficient workspace where we repurpose cars and their parts to give them a second life. Join our team in one of North America’s leading companies in the self-service auto part industry.

It’s simple: we do it right. We aim for excellence.

Job Description

Reporting to the Vice President, the Brand Manager's mission is to develop and implement an innovative marketing strategy through a major digital offensive.

He will work to develop brand recognition and sales conversion for the Kenny U-Pull business line, with an emphasis on collecting and extracting the most potential out of the available data. More specifically, the Brand Manager will be responsible for :

- Develop new strategies, such as a loyalty program, to increase traffic, customer satisfaction, and support business growth;

- Implement modern, customer centric initiatives to support the opening of new branches;

- Develop and implement an annual marketing plan to achieve expected KPI targets;

- Standardize distinctive in-store elements such as, but not limited to, merchandising and branding;

- Propose and judiciously manage the brand's marketing budget;

- Lead and inspire the marketing team;

- Work in collaboration with Regional Managers to optimize marketing opportunities for their regions and/or specific needs;

- Ensure the use of various communication channels used to promote the brand.


- Bachelor’s degree in marketing (or equivalent; post-graduate degree is a strong asset)

- Minimum of ten years experience in customer-centric marketing in the retail industry;

- Substantial experience with traditional, social and digital media; 

- Strong skills in data management;

- Bilinguism (spoken and written).

Required skills

- Leadership; 

- Effective communication;

- Adaptability;

- Agility;

- Priority management;

- Strategic direction;

- Stress Management. 

Additional Information

- Work schedule: Monday to Friday, 40 hours per week;

- Permanent, full-time position.

- Ability to be mobile in order to visit branches.

What we offer:

- Group insurance after three months

- Group RRSP after six months

- Free coffee

- Free parking

- Subsidized lunch

- Onsite gym

- Social events (BBQ, sugaring off, draws, etc.).

American Iron & Metal and its subsidiaries offer equal employment opportunities to everyone. Only applicants selected for an interview will be contacted.

The original job offer can be found in Kit Job:

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