Brand Manager P-307
Brand Manager P-307
29 Jan
American Iron & Metal
Laval
Company Description
ARE YOU CUT OUT FOR KENNY U-PULL?
Get ready to immerse yourself in a professional playground of cars.
Become our clients’ ally to provide the best customer service. At Kenny U-Pull, we adhere to high operational standards to maintain an organized and efficient workspace where we repurpose cars and their parts to give them a second life. Join our team in one of North America’s leading companies in the self-service auto part industry.
It’s simple: we do it right. We aim for excellence.
Job Description
Reporting to the Vice President, the Brand Manager's mission is to develop and implement an innovative marketing strategy through a major digital offensive.
He will work to develop brand recognition and sales conversion for the Kenny U-Pull business line, with an emphasis on collecting and extracting the most potential out of the available data. More specifically, the Brand Manager will be responsible for :
- Develop new strategies, such as a loyalty program, to increase traffic, customer satisfaction, and support business growth;
- Implement modern, customer centric initiatives to support the opening of new branches;
- Develop and implement an annual marketing plan to achieve expected KPI targets;
- Standardize distinctive in-store elements such as, but not limited to, merchandising and branding;
- Propose and judiciously manage the brand's marketing budget;
- Lead and inspire the marketing team;
- Work in collaboration with Regional Managers to optimize marketing opportunities for their regions and/or specific needs;
- Ensure the use of various communication channels used to promote the brand.
Qualifications
- Bachelor’s degree in marketing (or equivalent; post-graduate degree is a strong asset)
- Minimum of ten years experience in customer-centric marketing in the retail industry;
- Substantial experience with traditional, social and digital media;
- Strong skills in data management;
- Bilinguism (spoken and written).
Required skills
- Leadership;
- Effective communication;
- Adaptability;
- Agility;
- Priority management;
- Strategic direction;
- Stress Management.
Additional Information
- Work schedule: Monday to Friday, 40 hours per week;
- Permanent, full-time position.
- Ability to be mobile in order to visit branches.
What we offer:
- Group insurance after three months
- Group RRSP after six months
- Free coffee
- Free parking
- Subsidized lunch
- Onsite gym
- Social events (BBQ, sugaring off, draws, etc.).
American Iron & Metal and its subsidiaries offer equal employment opportunities to everyone. Only applicants selected for an interview will be contacted.
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