Director/Senior Director | [J-5]

Director/Senior Director | [J-5]

10 Oct
|
Veritas Communications
|
Toronto

10 Oct

Veritas Communications

Toronto

As the Director/Senior Director, Pharma & Consumer Health, you are a true unicorn in the healthcare space. A seasoned practitioner in RX to OTC, you also know how to parlay your experience into thoughtful wellness inspired campaigns for CPG clients. From vitamins to below-the-belt topics, there is nothing off limits for you strategically or creatively. As a leader in the organization, the person in this role would embody the values and characteristics that make up the Veritas brand (sophistication, not snobbery) and encourage all members of the team to do the same.





Responsibilities



- Understanding/experience in pharmaceuticals from RX to OTC and CPG (consumer health) including launching new products, driving media awareness,

and designing influencer campaigns.

- Experience with strategy development and creation ideation for these clients and annual planning

- Social skills where they have a “working knowledge” of understanding and speaking to channels (IG, FB, YT) and emerging channels (Pinterest, TikTok etc) and content required for each- or be savvy enough to access this information and learn it on the job

- Experience with influencer marketing specifically speaking to identification/authenticity, measurement, message penetration, brand integration, negotiation of contracts and terms and paid support

- Overseeing team and production—you will perform equal parts of leading and doing

- Thrives in an integrated setting including being part if an IAT (Integrated Agency Team) and presenting fully integrated plans

- Traditional PR measurement experience

- Understanding of and appreciation for marketing measurement such as Marketing Mix Modeling (Neilson)

- Experience working with influencer content production partners and “working knowledge” regarding how influencer shoots are done, the type of creative content output you would like to see

- Experience with or appetite to learn how to flight content, weight levels and paid investment, media fatigue levels by channel and measurement of social





Qualifications





- University degree with a postgraduate degree or diploma in Communications/PR, Business Administration or Journalism

- Minimum 10 years agency or related experience

- Senior level experience in account management

- Demonstrated strong judgment in dealing with both client and team matters

- Demonstrated ability to develop new business through personal contacts, creativity, professional knowledge etc.

- Ability to undertake activities with minimal to no direction (works autonomously) and the self-discipline required to deliver products and services

- Must be able to operate in the best interests of the Veritas, with a high degree of independence regarding all internal and external interaction

- Stays abreast of current industry information that could benefit Veritas and its clients

- Understands key drivers of agency growth, targets and new business strategy





Who we are



Veritas is a subsidiary of MDC Partners, home of talented, passionate and creative leaders with a vision that delivers breakthrough ideas on behalf of the world's most ambitious clients.



We are committed to building a diverse workforce across age, race, gender, sexual orientation, ability and background. As a network, we strive to build an inclusive environment where all employees can bring their full selves to work.

The original job offer can be found in Kit Job:
https://www.kitjob.ca/job/16481176/director-senior-director-j-5-toronto/?utm_source=html

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