Email Marketing Specialist - (M-96)

Email Marketing Specialist - (M-96)

26 Aug
|
KPMG International
|
Toronto

26 Aug

KPMG International

Toronto

Email Marketing Specialist



Overview



KPMG has an opening for an Email Marketing Specialist to be part of KPMG in Canada's National Marketing & Communications team. The Email Marketing Specialist will be responsible for day to day activities and processes, designing and deploying email marketing campaigns for the firm. This is a hands-on role working in a fast paced environment and results driven team.



What you will do





- Designs, supports and executes various types of marketing campaigns through strategic email marketing programs and provides value-added advice to ensure clients meet business and Marketing objectives



- Managing and executing email marketing initiatives and the tactical execution of email deployment in a timely and accurate manner

- Uses the firm's marketing automation platforms to build program templates which are easily customizable and scaled, improve processes and leverage the tools to their full extent

- Champions the effective use of CRM, including playing a support role in assisting users to enhance the quality of data in the system

- Liaising with the Email Service Providers, understanding their technology offering and enabling business partners to fully leverage the platform

- Aids in the provision of key reporting for marketing campaigns. Provide ongoing analysis to aid in the constant improvement of campaign efforts

- Performs day to day maintenance and troubleshooting of SAP CRM, ExactTarget, Cvent and internal portal platforms

- Drives improvement, best practices and trends with respect to marketing automation, email marketing and campaign management

- Develop thorough knowledge of KPMG, its lines of business and service areas in order to enhance the client experience

- Responsible for and adherence to all privacy and legal requirements (i.e. CASL), ensuring subscriptions, permissions are seamless for all clients

- Support other team members on ad hoc projects or special projects



What you bring to the role





- Minimum of two years of experience in email marketing, marketing automation, automated marketing program design

- Experience with CRM and email marketing platforms (ExactTarget (Salesforce Marketing Cloud), Cvent, SAP CRM)

- Working knowledge of HTML

- Technically savvy, someone who can operationally and strategically align campaign objectives with execution

- Excellent verbal and written skills

- Strong people skills, client service and team orientation, with ability to interact with clients at all levels of the firm

- Strong attention to detail

- Strong understanding of the customer/client journey and leading practices of email marketing campaigns to enhance, improve the client experience and journey and generate leads

- Thorough understanding of email marketing best practices, execution and strategy

- Ability to think logically and analytically towards solving complex problems

- Self-motivated with an autonomous work ethic

- Able to interact confidently with senior professionals

- Ability to thrive in fast paced environment with rapidly changing priorities and work calmly in pressurized situations

- Understanding of CASL and other data privacy legislations

- Experience working with a virtual team located in both Canada and India would be an asset

- Intellectual curiosity, analytical acumen, strong problem-solving skills

- Critical thinking, writing, presentation, attention to detail and project management skills, including time-sensitive projects

- Analytical mindset with the ability to look at data and information and summarize into intelligence that can be acted upon by the business



Our Values, The KPMG Way

The original job offer can be found in Kit Job:
https://www.kitjob.ca/job/15479071/email-marketing-specialist-m-96-toronto/?utm_source=html

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