Join Our Growing Team!

Our client is a leading Canadian alternative investment firm managing approximately $8 billion in assets, known for innovative strategies across Equities, Fixed Income, Alternative Income, Real Assets, FX, and Digital Assets. Based in Toronto, they are building what’s next.

Our client is currently seeking a Social Media Manager, reporting to the VP, Digital Marketing, to lead the strategy, execution, and performance of their social media presence. This role will play a critical part in building the firm’s digital voice, growing targeted audiences, and converting engagement into measurable business outcomes.

You will work closely with other members of the Marketing team to design and execute long-term, strategic social media campaigns that drive awareness, engagement, and lead generation across key investor segments.

What You’ll Be Doing

- Develop and execute a long-term, performance-driven social media strategy aligned with business priorities, product launches, and market themes
- Plan and manage multi-platform campaigns (LinkedIn, X, YouTube) to attract and engage financial advisor and DIY investor audiences
- Partner with the VP, Digital Marketing, to manage and optimize paid social campaigns through external agency relationships
- Create and oversee high-quality, compliant social content, translating complex investment ideas into clear, compelling messaging
- Support the design and execution of lead generation funnels, driving traffic to landing pages, gated content, and email capture initiatives




- Own the social content calendar, ensuring consistent, timely, and strategic content delivery
- Collaborate with Marketing and Portfolio teams to amplify insights, educational content, and fund positioning
- Monitor, analyze, and continuously optimize performance (engagement, CTR, conversions) using data-driven insights
- Manage external creative and production partners (agencies, designers, video) as required
- Ensure all content adheres to regulatory and compliance standards

Who You Are

- 5–8 years of experience in social media management within financial services, preferably asset management or wealth management
- Proven ability to build and execute strategic campaigns, not just manage day-to-day posting
- Robust understanding of lead generation, conversion funnels, and performance marketing
- Deep familiarity with platforms such as LinkedIn (organic + paid), X, YouTube, Reddit, and emerging channels
- Experience working within regulated environments with compliance oversight
- Exceptional writing and storytelling skills, with the ability to simplify complex investment concepts
- Highly analytical, with experience using tools such as LinkedIn Analytics, Google Analytics, and campaign tracking (UTMs)
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Experience with tools such as Hootsuite, Sprout, Canva, Adobe Creative Cloud, WordPress, and Mailchimp
- Canadian Securities Course (CSC) would be considered an asset

📌 Senior Social Media Manager (Toronto)
🏢 Dawn Recruiting Agency
📍 Toronto