BNI Inks is expanding across North America, and we’re looking for a results-driven Digital Marketing Specialist who can own strategy, execution, and performance.

We are not hiring someone to simply schedule posts.

We are hiring someone who understands:

- Growth
- Conversions
- Paid acquisition
- Brand positioning
- Performance optimisation

You will manage the complete digital marketing ecosystem, including:

Social Media Strategy

- Develop platform-specific growth strategies
- Understand and leverage algorithms (LinkedIn, Instagram, Meta platforms)
- Build authority and brand positioning

High-Converting Content Creation
- Create scroll-stopping, brand-aligned content
- Develop messaging that speaks to screen printers and distributors
- Balance educational, authority-building, and conversion-focused content

Paid Advertising
- Strategy, setup, testing, and optimisation of:
- Meta Ads
- Google Ads
- LinkedIn Ads




- Budget allocation and performance scaling
- Continuous A/B testing

Performance Tracking & Optimisation
- Track KPIs and ROI
- Improve CPL, CPA, engagement, and conversions
- Provide clear reporting and actionable insights
- Continuously refine strategy based on data

What this role needs.

✔ Proven experience managing digital marketing campaigns

✔ Solid understanding of paid media strategy and optimisation

✔ Ability to build and execute a full-funnel marketing strategy

✔ Data-driven mindset

✔ Creative thinking with commercial awareness

✔ Ownership mentality — this is not a task-based role

What this role is NOT

- Not a freelancer-style short project
- Not a “post 3 times a week” role
- Not a junior content-only position

📌 Digital Marketing Specialist (Greater Toronto Area)
🏢 BNI Inks
📍 Greater Toronto Area