Vice President Marketing (Vancouver)

Vice President Marketing (Vancouver)

Required Skills & Experience

- 10+ years of marketing experience, including 5+ years in a senior leadership role at a high‑growth SaaS company (B2C or prosumer preferred)
- Proven success building organic growth engines (content, SEO, community) from the ground up
- Strong experience working with complex AI technology products
- Deep experience in product‑led growth environments, driving measurable activation, engagement, and retention
- Strong product marketing and positioning expertise with exceptional storytelling skills
- Highly data‑driven with strong analytics and performance marketing fluency Hands‑on experience with modern MarTech stacks (e.g., HubSpot, SEO tools, marketing automation, CRM platforms)
- Exceptional communicator and people leader with experience scaling teams
- Comfortable operating in a fast‑paced, ambiguous startup environment
- Bachelor’s degree required

Nice to Have Skills & Experience

- MBA

Job Description

The VP of Marketing will own brand strategy, growth, and go-to-market execution for a category‑defining creator platform. This leader will build a scalable, data‑driven marketing engine that fuels acquisition, activation, and retention—guiding creators and media companies to value quickly and consistently.



Key Responsibilities Build and lead an end‑to‑end marketing strategy that positions Made as the definitive platform for creators and media companies. Own the full marketing funnel, scaling both organic and paid acquisition channels with a strong focus on conversion and activation. Translate core value propositions into explicit, compelling messaging that differentiates the platform and drives adoption. Lead GTM strategy and execution in partnership with Product, developing scalable launch frameworks and clear upgrade paths. Establish a culture of measurement, using analytics and experimentation to optimize performance across channels. Own paid media, performance marketing, SEO, lifecycle and marketing automation to maximize reach, engagement, and ROI. Scale an authentic creator community through content, social, partnerships, and advocacy to drive engagement and retention. Recruit, develop, and mentor a high‑performing marketing team, fostering innovation, accountability, and collaboration.

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

📌 Vice President Marketing (Vancouver)
🏢 Insight Global
📍 Vancouver