Manager, Performance Marketing – Toronto
Are you looking to further your career with an industry leading, global children's entertainment company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; we are building a legacy and welcome individuals with a proven track record of driving results.
Performance Marketing will drive the development and execution of Spin Master’s Direct-to-Consumer Performance Marketing initiatives. This candidate must have experience executing, optimizing, and managing a variety of paid channels. This candidate will work closely with Spin Master’s paid media agency and will report directly to the Direct, Direct-to-Consumer.
Develop and execute strategy for all direct revenue-driving channels including: paid social, paid search, email, direct mail, podcasts, affiliates, native, and display.
Manage overall digital marketing budget and, in partnership with digital agency, optimize spend effectiveness and allocation
Define and analyze customer cohorts and insights to improve holistic growth strategy.
Work cross-functionally to own testing pipeline and strategy, both internally with our Creative team to produce assets and with outside partners on testing new channels.
Define and own performance benchmarks and establish analytics and reporting for these KPIs.
What we can expect from you:
Performance Driven - Strives to build the most efficient and profitable business within larger organization.
Quantitative Thinker – Comfortable analyzing large amounts of data in Excel and finding opportunities hidden within the cells.
Creative Thinking – Looks at a brand, an objective and a platform and thinks of innovative ways to bring them together.
Hunger for Innovation – Work with our media partners to help bring new and never-been-done-before opportunities for our brands.
Entrepreneurial & Proactive Spirit - Devotes time and focus to identifying new opportunities and bringing them to life.
Who’s a good fit for this team:
Someone with a strong background in analytics and reporting.
You have startup experience managing significant annual growth and testing, building and scaling different acquisition channels
You have experience analyzing data in SQL (or are eager to learn)
Highly skilled in marketing platform; Google Ads, Facebook Ad Manager, etc
A strategic thinker with the ability to see the big picture while knowing how to execute it tactically
You should apply if you have the following:
University Degree in Journalism, Marketing, or related field
2-4+ years’ experience in content marketing, running a brand or ownership over growth.
Ability to multitask in a fast-paced environment managing multiple brands and internal stakeholders
Experience with appropriate SaaS tools (Google Analytics, ESPs, keyword research tools, etc)
Growth mindset and a passion for learning and keeping up with trends at both a macro and micro level (cross screen, media, digital and social media landscapes)
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:
Follow us on Instagram and Twitter @SpinCareers to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted
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